Data in the Food and Grocery Industry 2017

Gaining access to and the effective use of shopper and consumer data has never been more important than in today’s trading environment.

A new report developed in partnership between AFGC & Glow, presents the results of a recent industry survey and a series of one-on-one interviews. It explores:

  • Industry specific use and access of consumer data.
  • The ease of access to consumer data to support business strategy.
  • Top of mind issues impacting consumer data requirements.

‘Over 70% of organisations believe they would be better positioned to compete if they had greater access to consumer information.’

Australian Food and Grocery Council