Gaining access to and the effective use of shopper and consumer data has never been more important than in today’s trading environment.
A new report developed in partnership between AFGC & Glow, presents the results of a recent industry survey and a series of one-on-one interviews. It explores:
- Industry specific use and access of consumer data.
- The ease of access to consumer data to support business strategy.
- Top of mind issues impacting consumer data requirements.
‘Over 70% of organisations believe they would be better positioned to compete if they had greater access to consumer information.’
Australian Food and Grocery Council
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