Glow Release – September 2017

We’re pleased to announce some new features and an improved performance for the Glow platform.

New Features

  1. Create a Survey of your own
  2. Organise your Surveys by Projects
  3. Personalise Survey Questions by ‘piping’ in respondent answers to previous questions
  4. Create great Surveys faster using the Question Library
  5. Be certain your questions are unbiased – customise our professionally crafted Questions
  6. Match the question to the insight you seek; 2 new question types; Rank and Numeric Scale
  7. Share your insights with others – now it’s easy to share analysis charts with others

Other Improvements

  • Find and share your insights faster – we’ve recently improved the render performance of our charts.

1. Create a Survey of your own

As an eligible user, you can now quickly and easily create your own survey – here’s how:

New Survey Screen Blank
  1. Get started; when logged in, select Surveys from the top menu and hit the green ‘Create’ button
  2. Make it your own with; a title, a suitable cover image, your preferences and your reference info
  3. Add questions; from our library or create your own from a choice of ten question types
  4. Consider personalising your questions by ‘piping’ in respondent answers to previous questions
  5. Save a draft and Preview the respondent experience yourself and optionally share it with others
  6. When you’re comfortable – all changes are complete and agreed – go to market using ‘Make it Live’

Creating your first survey? Click here to see How to create your first Survey Guide.


If you plan to create multiple surveys and would prefer to group like surveys together, perhaps they relate to the same topic, client, customer group, department etc., then you’ll find the new Projects feature very useful.  

All your existing surveys will be in the default project, ‘My First Glow Project’. If you wish to change the name of this project, just click on the three dot menu in the top right corner of your project card and select Edit.

When you’re ready to create a new project, then click on the green ‘Create’ button and name your new project.

Your new project will be opened and you can get started by clicking the green ‘Create Survey’ button or click on ‘Edit Project’ to change the name of the project.

So, next time you’re thinking about adding a new survey, consider whether you should first create a new Project for it.  

3. Personalise Survey Questions using ‘Piping’

It’s now easy to create a more engaging survey by personalising your questions to resemble a more natural conversation.

This type of capability is commonly referred to as ‘piping’, as you’re piping a previous answer into your current question.

Here’s a simple example. Imagine we’re creating a survey to better understand consumers of milkshakes.

In one question, after screening out non-drinkers, we might ask them what their flavour milkshake flavour is. We provide the common flavours; chocolate, strawberry and vanilla and option to specify if they prefer another flavour. Let’s assume they select chocolate. We now want to understand why? Without piping, we have to ask something like,

 Why is that flavour your favourite?

With piping, we can personalise that question by inserting the ‘chocolate’ response from the previous question. (Note, could have been any prior question).  So we could ask:

Why is chocolate your favourite flavour?

To achieve this:

  1. Go to the question text box for the second question and position the cursor in between; ‘Why is ‘ and ‘your favourite flavour?
    On the top right of the box you’ll see a blue cross and the words, ‘Insert answer from previous question’
Piping Example Showing Cursor Position

2. When you click on it a drop down menu will appear with a list of the previous questions.

Piping example Drop Down List

3. In this example we’d select Question 1 where the respondent told us that chocolate was their favourite flavour.Note: Two sets of curly braces will appear in the text box where the previous answer (chocolate) will be inserted like this;
‘Why is {{ Q1 }} your favourite flavour?’

Piping example showing curly braces

The Q1 indicates that the answer from Question 1 will appear.
If you change your mind, just backspace / delete the characters and start again from step 1.

4. Once you’ve saved your draft survey, you can select Preview to see the outcome

Piping example Survey Preview Q1
Piping example Survey Preview Q2

4. Create great surveys faster using the Question Library

You can now save time, while ensuring accuracy, by browsing and selecting a pre-prepared question from the Question Library.

For example, say you’re interested in understanding how often consumers look through shopping catalogues. You could create your own from scratch or you could use the filters in our library of pre-prepared questions to find the right one for the task. In this example, the question has eight predefined frequency metrics you can add to your survey instantly.

This new feature will certainly save you time, it may also prompt you to consider a new area of insight to pursue and you don’t need to worry about the appropriateness or accuracy of the options included.

Here’s how to add a question from a library – based on the example outlined above:

1. When editing your survey, select ‘+ Add Question’, then the ‘From Library’ option.

Add Question From Library Image

2. Then use the search box at the top of the library or the filters on the left to find the right question.
E.g. We chose ‘Communications’ via the Field filter, the Food and Drinks industry and AUS as the Territory

Example View of Question Library

3. Select a question and depending on the question type, view it first, then click to add it
E.g. We went for a ‘Choice’ question type about how often consumers look through catalogues

Example Question Library View Question
Example Question Added From Library


Try it on the Glow platform

Log in to the Glow platform and explore for yourself.

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5. Customise professionally crafted Template Questions

The question library, as described above, also includes template questions the Glow specialists have crafted to, not only save you time, but to also ensure they are crafted to eliminate any bias. To maintain this quality, changes to the question text is controlled. However, we have now added the ability to customise these questions via what we call, placeholder text.

For example, you may select a question like; ‘What did you like best about this “select placeholder”‘.
Select the placeholder text and choose an option from the drop down list that in this case included: company, brand, product or service. In the example below, ‘Product’ was selected.

Example Library Placeholder Text Questions
Example Placeholder Text Drop Down
Example Placeholder Question with Inserted Text
Preview of Placeholder Text Question Example

6. Two new question types – Rank & Numeric Scale

With the latest two question types added, there are now 10 to choose from, which it makes it easier to match the question type to the insight you’re seeking.

Rank Question

The Rank question allows survey respondents to select options in order of preference. There’s also provision to control the maximum number of choices a respondent can make.

In the example shown below, respondents were asked to rank milkshake flavours in order of preference. The question was set to Compulsory, which means at least one answer was required and we set it a maximum of three choices.

Rank Question Defined in Survey
Preview Rank Question Flavours Ranked

Numeric Scale Question

The new Numeric Scale question type allows the capture of a numeric (rather than text string) answer from a respondent. It includes options to nominate the Start amount, End amount, the unit of measure (e.g. $) and the number of steps between the lower and upper limit amounts, which is used to generate the step options presented to the respondent.

In the example below, the respondent is asked to nominate how much they would expect to pay via a choice of 4 steps, between a minimum of $2 and a maximum of $10.

Example Numeric Scale Question Unit Dropdown Options

Note: Respondents can drag the selector to the step they feel is appropriate.

Example Numeric Scale Question Preview Blank

7. Share your Analysis with others

Now you can invite others via email to access the analysis charts linked to your survey.

Invited users will be able to view your charts and use the chart filters to see different views of the chart.

This access is limited to your choice of expiry periods from 1 day to ‘Never Expires’. You can also choose to manually revoke access at any time.

Invited users will not be able to view individual survey responses, nor will they be able to export any response data.

Here’s how you can start sharing:

1. While viewing your analysis charts, use the ‘Share’ button to open the Share Analysis screen.

Image of Analysis Charts Share Button

2. Enter the email address of the person you want to share the analysis with, select the access period and click the Invite button

Image of Share Analysis Invite Screen with expiry options

3. An email will be sent to the address telling them the analysis has been shared with them and asking them to click on the link to access it.

4. You can revoke access at any time using the Revoke button.

5. You can also use the Copy button to copy the access link to the clipboard for sharing.

Share Analysis Screen Email Sent Alert

Try it on the Glow platform

Log in to the Glow platform and explore for yourself.

Log in