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THE GLOW CONSUMER INSIGHTS SOLUTION
The Glow platform has been designed to set your agency apart from the competition. Refined through our extensive work with retailers, brand and manufacturers, our platform provides you with a powerful tool to design, deploy and analyse primary consumer insight research in a more agile and cost effective manner.
Check out an example of a recent Glow Project – Australian Shopping Habits & Retail Sentiment 2017
GLOW INSIGHTS HELP AGENCIES WIN MORE WORK
Persona Building & Customer Journeys
Uncover your clients’ customer profiles and attitudes to paint the right picture and map the right experience.
Concept Development
Get your concepts across the line with clients by knowing which value propositions their customers care about.
Creative Direction
Produce relatable and engaging creative executions that speak directly with your client’s customers by correctly identifying who they are.
Client Strategy Development
Develop and recommend superior strategies based on having the most accurate insights about the market.
De-risk Campaign Launch
Testing value propositions and concepts goes a long way towards reducing campaign failure and putting client budget, effort and targets at risk.
Pitching and Storytelling
Present with authority, confidence and Oomph! Market knowledge and customer insights are the cornerstone of winning pitches.
GLOW PROJECT OPTIONS
Glow takes the heavy lifting out of research for you
There’s no question about it. Conducting research can be complex and costly. Agencies often rely on shoehorning insights from ill-fitting secondary research or expensive point of sales data.
It doesn’t need to be this way!
Speak to Glow about getting fast, affordable and quality research outcomes, so that you can get on with developing winning strategies and campaigns.
RESEARCH LITE
“I just need some quick research data for the strategy team to explore.”
How Glow helps you
- Design your survey
- Manage the survey audience
- Provide data for you to analyse
What you get
A Data Pack:
- Access to the response data
- A research methodology data sheet
RESEARCH PLUS
“Profile the customer for me and give me the top line summary of insights that stand out!”
How Glow helps you
- Collect the customer data
- Profile the customers
- Analyse for top line insights
What you get
An Insights Pack:
- Includes ‘Data Pack’
- Customer profile summary
- Key insights summary
RESEARCH PRO
“I need a deep dive and a polished research report to present. Can you sort it out for me?”
How Glow helps:
- Full research project management
- In-depth analysis
- Research report write up
What you get
An end-to-end Research Project:
- Includes Data Pack;
- Research report
- Presentation walk-through
HOW GLOW WORKS WITH YOU
Choose a service
Choose how much help you want from our flexible service options
Request an estimate
Submit an estimate request form and get a response within 1 business day
Execute a project
We’ll support your client projects by standing behind your brand
Trusted by many
Locations
Melbourne:
675 Victoria Street, Abbotsford, VIC 3067 Australia
United Kingdom:
4 St Georges Yard, Farnham, Surrey, GU9 7LW, United Kingdom
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