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ADD THE SCIENCE TO EVERY CRITICAL BUSINESS ACTIVITY
In your world, it’s fast paced and competitive. Product launches fail more often than they succeed and when you do get on the shelf, keeping products in range can be challenging. At each step of the way, FMCG companies are faced with tough decisions across sales, marketing and product development. Glow can bring the science to help you with an insights led approach – from the big decisions you need to make to the credible stories you need to tell.
Glow research services can help you get the outcomes you need in less time and for less budget.
GET THE ANSWERS YOU NEED, FASTER
Shopper and Consumer clarity
Building a solid profile of consumers in the category is an early step every FMCG business should take. It drives a host of sales, marketing and NPD assumptions that could be the difference between success and failure.
The story behind category sales data
Everyone buys category sales data. While this is great for tracking volume to point you north or south, it doesn’t surface the ‘who’ and ‘why’ to help you make more better decisions.
Consumer usage and attitudes
Many FMCG businesses form hypotheses as to what consumers want based on internal factors such as market instinct and personal experience. Validate these hypotheses by asking your consumers.
New Product Development test
NPD is an expensive innovation exercise. Even without a large budget, employing some agile research to test propositions, concepts and packaging before betting the farm on a launch is prudent.
Get feedback after a product launch
After launching a new product, get feedback on what customers think, how they are using your products and whether they are advocates. This will provide evidence to improve your product offering and help keep you on the shelf.
Getting the most out of range review
Present with authority, confidence and Oomph! Being armed with market knowledge and consumer insights will facilitate a much more productive discussion at your range reviews.
forget heavy lifting. think fast, quality research
Glow takes the heavy lifting out of research for you
There’s no question about it. Conducting research can be complex and costly. This often leads FMCG companies with limited resources, to make huge assumptions about consumers to inform strategic moves, compounding the risk of failure at worst and making ineffective decisions often.
It doesn’t need to be this way!
Speak to Glow about getting fast, affordable and quality research outcomes, so that you can get on with producing great products and winning market strategies.
RESEARCH LITE
“I just need some quick research data to explore and fact check.”
How Glow helps you
- Design your survey
- Capture quality responses
- Provide data for you to analyse
What you get
A Data Pack:
- Access to the response data
- A research methodology data sheet
RESEARCH PLUS
“Profile the customer for me and give me the top line summary of insights that stand out!”
How Glow helps you
- Collect the customer data
- Profile the customers
- Analyse for top line insights
What you get
An Insights Pack:
- Includes ‘Data Pack’
- Customer profile summary
- Key insights summary
RESEARCH PRO
“I need a deep dive and a polished research report to present. Can you sort it out for me?”
How Glow helps:
- Full research project management
- In-depth analysis
- Research report write up
What you get
An end-to-end Research Project:
- Includes ‘Data Pack’ and ‘Insights Pack’
- Research report
- Presentation walk-through
HOW GLOW WORKS WITH YOU
Choose a service
Choose how much help you want from our flexible service options
Get an estimate
Submit an estimate request form and get a response as soon as possible
Execute a project
Our research team will work to get the answers that you need
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Locations
Melbourne:
675 Victoria Street, Abbotsford, VIC 3067 Australia
United Kingdom:
4 St Georges Yard, Farnham, Surrey, GU9 7LW, United Kingdom
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