A chocolate brand was under pressure to stay in range due to poor sales despite 100% store ranging and brand blocking. The client needed to gain insight into their customers and reasoning behind their poor sales in order to maintain their shelf position. Information also needed to be credible and in a format ready to present to the category team.
The brand had to prove they understood the issues and establish a plan to significantly improve product performance.
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Glow’s database of over 400 FMCG and Retail experience market research questions was used for the development of targeted questions. This enabled the client to capture feedback tailored to their needs.
Glow’s product stickering solution allowed for quick deployment and helped the client to tap into the minds of their consumers with the product in hand. A free chocolate bar was also offered as an incentive to drive respondent engagement.
“A quick and easy way to give feedback direct to businesses about their products and services.”
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