An Australian company passed down from generation-to-generation, built on dairy farming, sought to launch a superior Australian-made infant formula product. While the client recognised that the market for infant formula was increasingly saturated, they felt there was a gap in the market that would allow them to go head-to-head and disrupt a category traditionally dominated by big brands.
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To probe the minds of shoppers in the infant formula category, a survey was created utilising Glow’s database of insightful questions in order to capture the relevant insights and packaged into a sales pitch presentation.
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