15 health product SKU’s which had originally been selling primarily in Coles for 18 months were accepted into the Woolworths range across all stores nationally. From this, there was a need to secure long-term shelf space and understand consumers of these products better as they were launching into a new major retailer.
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A unique sample product was developed with “Glow” feedback messaging along with an offer for a chance to win a year’s supply of the product. This was used to drive respondent engagement to help data capture. The client was able to use the Glow platform to review feedback in real-time using click and play technology.
“A quick and easy way to give feedback direct to businesses about their products and services.”
