Research Tech Scale-Up Glow Expands into US Market
Growth in demand for services prompts Glow to open a US office, expand teams across multiple markets and promote key staff. Tuesday, Jan 31, 2023: On the back of triple-digit…
Navigating uncertainty: using market research to support business growth in 2023
In this article, we identify 4 business imperatives that will drive success in 2023 and illustrate how to effectively use market research to support success in each of these areas. This…
Creating positive impact – how Glow is using its technology for good
Hi I’m Tim, the CEO of Glow. Along with the rest of our team I took some time off over the Christmas break to relax, re-charge and reflect on the year…
Enhancements and new features on the Glow platform
Our dedicated development team are constantly evolving the Glow platform to ensure it meets the changing needs of customers whilst staying fast, easy and intuitive. In today’s update we draw attention…
Glow launches UK Food & Grocery Sustainability Benchmark Report
Media Release: Sustainability Benchmark Report shows 1 in 4 consumers switching to more sustainable companies New ESG benchmark report based on the feedback of 16,000 consumers rates 102 Food…
Glow announces global research partnership with Local Planet
Glow announces global research partnership with Local Planet Glow will power the insights capability for the media network’s global and international client assignmentsLocal Planet has partnered with Glow as its primary…
Glow launches Food & Grocery Consumer ESG/Sustainability Report – Australia
Media Release: Glow launches Food & Grocery Consumer ESG Report New ESG benchmark report based on consumer feedback across more than 100 Food and Grocery (F&G) brands highlights the…
Leveraging market research in a downturn
As economic headwinds increase, we outline how the strategic use of market research can support your business to navigate through the turbulence and stay ahead of the pack. Warning: downturn in…
Glow’s consumer ESG brand tracker launches in the US & UK
Media Release: Glow’s consumer ESG brand tracker launches in the US & UK Social Responsibility Score (SRS) brand level diagnostic & tracker is now capturing consumer perceptions of over…
Case Study: Multi-market talent testing
Multi-market talent testing identified a new brand ambassador in days, not weeks.Learn how Glow helped a leading global food business conduct a multi-market talent and communications assessment that identified the…
How to use consumer profiling to drive growth
Learn how consumer profiling can help drive more effective marketing, sales and service engagement for your business. What is consumer profiling? Did you ever read a fictional book that…
Communications pre-testing best practice
Pre-test before you investYou’re probably already well aware that advertising and communications consume the largest chunk of most marketing budgets, which in turn account for roughly 13% of company revenue.So,…
Scale-Up Expert Mark Simon joins Glow Advisory Board
Mark Simon joins Glow to support further expansion in the UK and US markets MELBOURNE, AUSTRALIA, 17 MAY 2022: Mark Simon, an internationally recognised research technology and scale-up expert has…
Measuring consumer perceptions of brand sustainability
I don’t know about you but right now it feels to me like we’re struggling to make the progress we want as a human race. From a wave of social…
Glow launches unique consumer ESG measure – Social Responsibility Score
Media Release:Glow launches a unique consumer ESG tracker - Social Responsibility Score Australia’s food and grocery industry lead the pack while social media companies, oil, gas mining, gambling and…
Informed Market Expansion – Using Insights to Enter New Markets
Entering a new market might be the logical next step for your brand and its products, however, it’s a costly exercise that can be incredibly risky when not executed properly.…
How to Measure Brand Awareness
Brand awareness is a key indicator of your business’s overall performance - here are five tips for how to measure brand awareness.
What is Concept Testing
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
How Can Market Research Help My Business
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
Former NielsenIQ Exec Mike Johnston joins research technology platform Glow
February 16, 2022 - Mike Johnston, former Executive Director of Product Leadership at NielsenIQ, has joined fast-growth research technology platform Glow.
