How to Measure Brand Awareness
17 March 2022
Brand awareness is a key indicator of your business’s overall performance – here are five tips for how to measure brand awareness.
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What is Concept Testing
24 February 2022
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
How Can Market Research Help My Business
17 February 2022
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
Former NielsenIQ Exec Mike Johnston joins research technology platform Glow
16 February 2022
February 16, 2022 – Mike Johnston, former Executive Director of Product Leadership at NielsenIQ, has joined fast-growth research technology platform Glow.
Glow, the best Qualtrics alternative for brands and agencies
9 February 2022
You may have heard of research technology business Qualtrics, which is a publicly listed business
The most (and least) socially responsible industries in Australia
28 January 2022
(Updated with latest data March 12 2022) We recently utilised Glow’s unique ESG (environment, social
7 tips for better market research in 2022
25 January 2022
After a whirlwind last couple of years, we’re set to see more change and uncertainty
Multi-market pitch insights at pace
14 December 2021
Media agency Local Planet needed an audience behaviour deep dive fast to understand the running category for a new business pitch covering two European markets.
Research made agile: Insights at the speed of now
14 December 2021
Over the past two years, we’ve seen consumer behaviour changing at rapid speed as a
Research-Tech Innovator Glow Takes Funding From Tractor Ventures
7 December 2021
Melbourne, Australia – Research technology business Glow has taken financing to support its continued international
Case Study: Superspeed survey translation with Zenith Media
24 November 2021
The challenge: Consumer behaviour across the globe Zenith Media, an Australian full-service media strategy, planning
Taking market research in-house – the case for increased control
18 November 2021
The pace of change for businesses has never been faster. So it comes as no
Case Study: Gathering insights to influence for Influx
16 November 2021
Influx enlisted Glow to gather fast insights in the eCommerce category to inform strategy and gain a rich understanding of digital shopping behaviour amongst US consumers.
Insights for All: how to enable data-driven decision making
15 November 2021
Data-driven decision making is the strongest path to continued business growth because it takes the
Case Study: Insights for a new direction for Shoes of Prey
11 November 2021
Find out how Australian footwear brand Shoes of Prey used Glow to gather category and audience insights to inform the strategy for the re-launch of their brand.
Multi-market messaging optimisation for Reckitt’s Enfa nutrition brand
3 November 2021
The challenge: Getting communications right across multiple markets Reckitt, a multinational consumer goods company and
Multi-market research made easy: Glow’s built-in translation tool
26 October 2021
Glow was founded with the goal of delivering rapid pace consumer insights to enable better,
How to support innovation with Glow
16 August 2021
Challenger brands and their agencies have long since been the innovators of the consumer product
Case Study: Gatorade’s in-market testing
10 August 2021
Popular sports drink brand Gatorade used the Glow platform to gain insight into the current
Former Havas Media & Havas Melbourne CEO now first CMO of research technology platform Glow
9 August 2021
The former CEO of Havas Media AUNZ, Matt Houltham, has resurfaced as the first Chief
