Tap into shopper and consumer insights to support your business needs
- Explore your category opportunities and challenges
- Improve the success of NPD
- Track your brand health
- Get insights quicker and with less budget
Understand what drives people to shop a particular category, from considering a purchase right up to the shelf .
To understand how people use products in the Category – from shelf to home, who uses the category and what the occasion is.
Test concepts early in the lifecycle to see if they are differentiated in terms of features and benefits with category users or considerers. Will they grow the category, or drive switching behaviour?
Later, test the design of the concept to check it still represents value and differentiation with potential users and shoppers.
Later, test your product post-launch to arm for the review and improve ranging outcomes.
Track and measure the awareness, consideration, trial and usage of your brand within your category.
Do this on a repeated basis to track improvements to performance and to see how campaigns are impacting brand health.