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AT LEAST HALF OF NPD FAILS WITHIN 12 MONTHS
Bake quality into the product lifecycle with repeatable success. Glow’s unique combination of shopper engagement technology, rewards and online analytics provides a world-first solution that’s affordable for any manufacturer targeting differentiated category growth.
DIY OR HANDHELD DELIVERY – TEMPLATE KITS GET YOU OUTCOMES
Glow has several built-in Kits you can use to explore, test and grow your portfolio and market share. Quality questions you can edit if you need to, and simple how-to guides to get you started.
Category Exploration Kit
Understand the needs of the shopper in your category to deliver products and solutions that people want to buy. Glow is integrated with one of the world’s leading panels, giving you access to a representative sample from over 700k people in Australia and millions of people in the UK and USA. Over 87 countries are covered with over 30m active people globally.
Concept Testing Kit
Quickly test your designs, name, claims and benefits using
a range of editable template surveys that you can deploy to hundreds of shoppers for their feedback and opinion. Take this data to your retail distributors to improve ranging outcomes through your sales teams.
Trial Driver Kit
Drive full price sales of your products and capture shoppers’ opinion from the first day your product hits the shelf. This innovative approach engages shoppers through your product barcode to capture new, private data that helps you to market, sell and grow your share of category in weeks.
GET SUPPORT FOR YOUR FIRST PROJECT
Bundle access to Glow for simplified budgeting and outcomes you can depend on.
Get 24/7 access to your project in Glow Studio with a premium Glow subscription that supports unlimited projects
Pay only for the responses you receive. Capture the voice of your market, shoppers and consumers on demand
Get a quality PDF report that’s customised to your products. Tell your story in a language that everyone can understand
PARTNERS ON HAND TO HELP YOU EXECUTE
Glow partners with leading organisations who can help you execute repeatable quality.FIND A PARTNER
NEED SOMETHING ELSE?
Glow and its partners can help you deliver custom projects to explore your categories, brands, concepts and more
Services we can support
- Qual/Quant Inverview Design
- Response Capture
- Survey Analysis
- Report Development
WHAT OUR CLIENTS SAY
We will never look back
“The Glow team helped us understand how data can be used to tell stories across sales and marketing, transforming the ROI of our investment. Thoroughly recommended.”
Sales Director, <$5m FMCG brand
Quality and speed
We needed to turn around 700 responses within a week – withinminutes our account was live and our survey was being prepared. The responses came within 48 hours. The team delivered for us.
Insights Director, >$80m field agency
After the project we had access to the data and online tools which helped us grow our capability and allowed me to present our findings to the board and customers.
MD, <$20m FMCG brand