With Glow’s insight production system, agencies can now produce more powerful and engaging thought leadership content to support strategy work
We’ve made it simple, fast and cost-effective for your strategy team to take control
End-to-end Thought Leadership Production Solution
Glow has developed and refined a templated approach to thought leadership creation. Our process focuses on industry relevance, generation of valuable consumer insights and transforming these insights into a high engagement content format that’s easy to read and easy to explore further.
Thought Leadership 2.0 is about industry specific story telling powered by great data sets. The Glow platform enables strategy teams to tap into consumer opinions worldwide to generate valuable insights, hosts content and data and makes it accessible to your target audience.
Glow will work with your team to knowledge transfer our end-to-end production methodology and equip you with the tools to deliver your first Thought Leadership 2.0 project.
Glow is partnered and integrated with the world’s largest research panel provider, Research Now SSI giving you access to 30 million consumers across XX countries. To get your team started on their first Thought Leadership 2.0 project, we’ll include up to 2000 consumer responses as a part of the training package.
As a publisher of Thought Leadership 2.0, you will be set up with a branded space on the platform to promote your brand and hosts as many publications and data sets as you want to create. This repository becomes an interactive access point for your target audience and provides you with engagement stats for your content.
HOW? WE EQUIP YOUR TEAM WITH EVERYTHING THEY NEED TO PRODUCE THOUGHT LEADERSHIP THAT CUTS THROUGH.
WHAT READERS ARE SAYING ABOUT THE NEW CONTENT FORMAT
Finding new angles
“Using the platform to re-cut the data that accompanies the research report has meant we could find new nuggets of gold.”
It’s an easy read
“I like the fact that I skim through these reports and get the key highlights and insights within minutes.”
“It’s great that this sort of industry information is available and it’s a great starting point to understand consumers.”