Stop guessing and start informing your market research with a fact-based approach

Brand Health

Measure the influence the brand is having against brand goals.Glow’s health checks look at all of the brand’s vital signs, including reputation, awareness, equity, position and delivery.

Market Sizing & Trends

Look into the future of your industry with accuracy. Base planning and development on data collected from your target market that tell you the trends and changes that impact you.

Customer Segmentation

Identify and understand the needs of your target customer groups to profile the different customer types. Track their behavior and focus your attention on delivering what they want next.

Ad Concept Testing

Know the impact your advertisements have on customers perceptions and purchases. Trial your ideas before launching to mitigate risk and avoid wasting time, money and an opportunity on propositions that won’t resonate.

Common Applications of Glow

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