LAUNCH PRODUCTS PEOPLE WANT

  • Understand the needs of people buying in your category
  • See if your new product concepts are differentiated from existing products
  • Link Intent to Try and Intent to Buy metrics with specific consumer usage and profiles to assist in market opportunity sizing
  • Test design variants to see which one is most likely to hit the mark with consumers.
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TEST YOUR CONCEPT IN HOURS WITH HUNDREDS OF CATEGORY CONSUMERS

Whether you want to test an early concept standalone (monadic) or compare multiple designs side by side, Glow has off-shelf, customisable templates that can test your concept, fast.

Surveys List image with Example Survey

SPEED TO INSIGHT DELIVERED WITH RELIABLE TEMPLATES, TECHNOLOGY AND EXPERTISE

Got an early concept or product challenge you’re working on? Ask a couple of hundred consumers what they think with a quick 1-3 minute survey. You can typically get this feedback within a day to help you validate or steer you away from the wrong path.

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24/7 ACCESS TO YOUR PRIVATE DATA FOR ONLINE ANALYSIS

Got a product concept that’s progressing? Refine the USP and concept design to optimise the final product you put on shelf. Ask 500-1000 consumers what they think with a 5-7 minute survey. You can typically get this feedback within days to give you the data points to make critical packaging and pre-launch decisions about the product.

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PRECISE TARGETING OF CATEGORY USERS IN A DATABASE OF 30m PEOPLE GLOBALLY

Get quality data from the world’s largest online research participant community. 30m people across over 90 countries. Responses at your fingertips in hours, quality guaranteed.

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