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About Dynata

Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals. With a reach that encompasses 60+ million people globally.

The company staff operates from 40 offices and remote staff in over 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing.

Dynata’s employees serve nearly 6,000 customers worldwide.

Find out more about Dynata and their panels here.

How Dynata panels are recruited

Respondents are recruited from thousands of sources to maximize reach and representation. Dynata’s recruitment
policy is broad in scope and is combined with multiple quality controls and checks to ensure all potential respondents
are eligible to take a survey.

Dynata’s blend methodology increases consistency and representivity

Because sources are not only different from each other, but can also change over time, Dynata uses a combination of
personality and psychographic characteristics to understand and identify the underlying traits which impact the way
people answer survey questions.

By controlling the characteristics of people within the sample, based on asking them a short set of key questions, Dynata has created an online sample blend which is exceptionally consistent when measured by comparison with external benchmarks, including telephone sample studies and industry measures such as the Grand Mean.

The Dynata Blend is continuously monitored and calibrated by a dedicated team of methodologists and analysts.

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Respondent validation and quality control

DYNATA GLOBAL PANEL

a quality, validated panel of over 60m consumers in 45+ countries you can target and engage.

view Dynata country panel counts

Contact us to find out about accessing audience worldwide

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