Glow Research Platform
Find out what your consumers think in a matter of hours
- Support NPD and validate concepts
- Explore category opportunities
- Understand product performance
- Track your brand health
plma member offer
“Equipping our members with better access to consumer data will result in greater success in a challenging retail environment.” – Bill Trainor, PLMA
Reducing Barriers to Research
PLMA has engaged with an innovative new research platform called Glow. This partnership will provide members with everything needed to collect consumer data easily and quickly.
Access to innovative tools
Glow has consolidated FMCG research know-how into tools and templates on the platform. Members will be able to use the portal to tap into over 700,000 Australian consumers among other channels for feedback.
Help for PLMA Members
Research can often appear to be complex, but it doesn’t need to be. As part of the bundled member offers, Glow will help to review your first research project to give you the confidence that you are capturing quality data.
PLMA member offer
A quick and economical way to sense check your business case before fully committing the direction of your NPD
Got an early concept or product challenge you’re working on. Ask a couple of hundred consumers what they think with a quick 1-3 minute survey. You can typically get this feedback within a day to help you validate or steer you away from the wrong path.
PLMA member offer
De-risk NPD – Validate consumer segments, packaging and messaging for more robust buyer meetings
Got a product concept that’s progressing? Refine the USP and concept design to optimise the final product you put on shelf. Ask 500-1000 consumers what they think with a 5-7 minute survey. You can typically get this feedback within days to give you the data points to make critical packaging and pre-launch decisions about the product.
Free-to-use research platform
DIY research significantly reduces the time, effort and cost of gathering quality consumer insights
Get started with your research projects using a range of FMCG survey templates and click and play tools on the platform. Use Glow free until you’re ready to upgrade to more advanced features.
