PLMA has engaged with an innovative new research platform called Glow to sponsor a series of private label research reports being made accessible to the industry.
Over 2,000 Australian grocery buyers were interviewed for this series of reports that explore private label attitudes and shopping behaviours.
Glow is empowering the industry by democratising access to consumer data. Explore the underlying data set behind the Private Label Trends 2018 series by signing up free on the Glow platform.
Done with the Private Label series? If you’re looking for more FMCG related industry publications, you’ll find more of these on the Glow platform. Glow also releases new content onto the platform on a regular basis.
visit glow to exploreThe Glow platform holds FMCG industry specific survey templates that helps the industry tap into the hearts and minds of consumers. These kits are designed to be easy to use and quick to deploy so you can access real time consumer data. sooner
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Thinking about getting some research to explore a category, test a new concept or need some current consumer insights to support new product development? We can get you started on Glow.
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