A research platform that helps businesses reduce the risk of product failure

New Product Development

Researching early in the product development lifecycle can reduce budget wastage and improve the success of product launches.

Concept Testing

Avoid investing into something that’s never going to work. Discover product-market fit red flags early and save significant time and money.

Packaging Testing

Don’t leave the most direct opportunity to catch customers to chance. Create evidence-backed packing to secure your product gets picked up.

Usage & Attitude

Check how your product category is used, appreciated and understood by different types of customers. Insights reveal unexpected customer habits to help you continuously improve the product and more.

Common Applications of Glow

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