GET THE ANSWERS YOU NEED, FASTER
Shopper and Consumer clarity
Building a solid profile of consumers in the category is an early step every FMCG business should take. It drives a host of sales, marketing and NPD assumptions that could be the difference between success and failure.
The story behind category sales data
Everyone buys category sales data. While this is great for tracking volume to point you north or south, it doesn’t surface the ‘who’ and ‘why’ to help you make more better decisions.
Consumer usage and attitudes
Many FMCG businesses form hypotheses as to what consumers want based on internal factors such as market instinct and personal experience. Validate these hypotheses by asking your consumers.
New Product Development test
NPD is an expensive innovation exercise. Even without a large budget, employing some agile research to test propositions, concepts and packaging before betting the farm on a launch is prudent.
Get feedback after a product launch
After launching a new product, get feedback on what customers think, how they are using your products and whether they are advocates. This will provide evidence to improve your product offering and help keep you on the shelf.
Getting the most out of range review
Present with authority, confidence and Oomph! Being armed with market knowledge and consumer insights will facilitate a much more productive discussion at your range reviews.