The Catalyst program investigates consumer opinions about, and response to, a broad range of social and environmental issues. In parallel, the Glow team (the res-tech that drives Catalyst) have created…
As economic headwinds increase, we outline how the strategic use of market research can support your business to navigate through the turbulence and stay ahead of the pack. Warning: downturn in…
Learn how consumer profiling can help drive more effective marketing, sales and service engagement for your business. What is consumer profiling? Did you ever read a fictional book that…
Entering a new market might be the logical next step for your brand and its products, however, it’s a costly exercise that can be incredibly risky when not executed properly.…
Brand awareness is a key indicator of your business’s overall performance - here are five tips for how to measure brand awareness.
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
You may have heard of research technology business Qualtrics, which is a publicly listed business worth over $16Bn. Qualtrics’ growth and success has been driven by helping brands undertake research…
(Updated with latest data March 12 2022)We recently utilised Glow’s unique ESG (environment, social and governance) measurement methodology to test how socially responsible consumers believe various industries to be. The…
After a whirlwind last couple of years, we’re set to see more change and uncertainty throughout 2022 — but now, with the availability of market research tools that allow brands…
Influx enlisted Glow to gather fast insights in the eCommerce category to inform strategy and gain a rich understanding of digital shopping behaviour amongst US consumers.
