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Communications pre-testing best practice

  • Post published:26 June 2022
  • Post category:Glow

Pre-test before you investYou’re probably already well aware that advertising and communications consume the largest chunk of most marketing budgets, which in turn account for roughly 13% of company revenue.So,…

Continue ReadingCommunications pre-testing best practice

Informed Market Expansion – Using Insights to Enter New Markets

  • Post published:4 April 2022
  • Post category:Glow

Entering a new market might be the logical next step for your brand and its products, however, it’s a costly exercise that can be incredibly risky when not executed properly.…

Continue ReadingInformed Market Expansion – Using Insights to Enter New Markets
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