Informed Market Expansion – Using Insights to Enter New Markets
Entering a new market might be the logical next step for your brand and its products, however, it’s a costly exercise that can be incredibly risky when not executed properly.…
How to Measure Brand Awareness
Brand awareness is a key indicator of your business’s overall performance - here are five tips for how to measure brand awareness.
What is Concept Testing
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
How Can Market Research Help My Business
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
Glow, the best Qualtrics alternative for brands and agencies
You may have heard of research technology business Qualtrics, which is a publicly listed business worth over $16Bn. Qualtrics’ growth and success has been driven by helping brands undertake research…
The most (and least) socially responsible industries in Australia
(Updated with latest data March 12 2022)We recently utilised Glow’s unique ESG (environment, social and governance) measurement methodology to test how socially responsible consumers believe various industries to be. The…
7 tips for better market research in 2022
After a whirlwind last couple of years, we’re set to see more change and uncertainty throughout 2022 — but now, with the availability of market research tools that allow brands…
Influx : Gathering insights to influence
Influx enlisted Glow to gather fast insights in the eCommerce category to inform strategy and gain a rich understanding of digital shopping behaviour amongst US consumers.
