Measuring consumer perceptions of brand sustainability
I don’t know about you but right now it feels to me like we’re struggling to make the progress we want as a human race. From a wave of social…
How to support innovation with Glow
Challenger brands and their agencies have long since been the innovators of the consumer product world. Now, more than ever, speed is important. We only need to look to changes…
Australians view Toyota as most socially responsible automotive brand; Tesla as most environmentally conscious
According to a recent consumer study by Glow, Toyota is perceived as the most trusted and most socially responsible automotive brand, while, predictably, Tesla holds the lead as the most environmentally…
Australians view YouTube as most caring, socially responsible social media platform as social media use rises
According to a survey commissioned by research platform Glow, YouTube has the most positive reputation with Australians, across all major social media platforms. Notably, respondents aged 45 and older distrust all…
Big Four Generosity Inspires Increased Trust in Banks
Big Four continue to improve on trust, raising industry-wide trust score.Internationally-owned banks out of favour, sitting bottom of ranking.Top 10 switches places but remains largely unchanged, cementing second tier banks…
Quarterly Trust Study Reveals Banking Industry Steady While Government Nosedives
Nationwide remains the UK’s most trusted bank brand, according to this quarter’s edition of the Banking Brand and Trust Index published by tech research platform, Glow. The study found that…
Glow Index Shows Trust in Big 4 Banks Improving, Albeit Slowly, During COVID-19
7 May 2020 – The Big 4 banks have improved their trust with the Australian public during the COVID-19 pandemic but they still rank lower than the majority of banks, according…
Trust In The Time of COVID-19: New Study Reveals Banking is UK’s Fourth Most Trusted Industry, Nationwide Its Star Performer
Banking is the fourth most trusted industry out of 17 studied. The Tory government fourth last, only beating social media, the media and superannuation funds.Study conducted amidst the COVID-19 suggests…
Second Tier Triumph: Study Reveals Bendigo Bank As The Most ‘Trusted’ And ‘Recommended’ Bank in Australia, ING Closely Behind
Most trusted, Bendigo Bank, also topped the list in likelihood for customers to recommend, being one of only four banks to receive a positive result in the category. 92% of UBank…
