In this article, we identify 4 business imperatives that will drive success in 2023 and illustrate how to effectively use market research to support success in each of these areas. This…
The Catalyst program investigates consumer opinions about, and response to, a broad range of social and environmental issues. In parallel, the Glow team (the res-tech that drives Catalyst) have created…
Media Release: Glow launches Food & Grocery Consumer ESG Report New ESG benchmark report based on consumer feedback across more than 100 Food and Grocery (F&G) brands highlights the…
I don’t know about you but right now it feels to me like we’re struggling to make the progress we want as a human race. From a wave of social…
Brand awareness is a key indicator of your business’s overall performance - here are five tips for how to measure brand awareness.
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
In this post Guest Analyst Samantha Reed from CryptoCycle, pioneers of digital recycling, looks at our growing passion for craft beer and investigates whether beer drinkers are as passionate about…
Catalyst, an innovative open-source research program powered by Glow, is on a mission to democratise access to data around the biggest social and environmental issues humanity faces.We track over 30…
If Australian consumers had their way Australia’s $50 billion coal export program would be banned to help curb the effects of climate change.In a sign consumers want tougher measures in…
Challenger brands and their agencies have long since been the innovators of the consumer product world. Now, more than ever, speed is important. We only need to look to changes…
According to a survey commissioned by research platform Glow, YouTube has the most positive reputation with Australians, across all major social media platforms. Notably, respondents aged 45 and older distrust all…
Big Four continue to improve on trust, raising industry-wide trust score.Internationally-owned banks out of favour, sitting bottom of ranking.Top 10 switches places but remains largely unchanged, cementing second tier banks…
Nationwide remains the UK’s most trusted bank brand, according to this quarter’s edition of the Banking Brand and Trust Index published by tech research platform, Glow. The study found that…
7 May 2020 – The Big 4 banks have improved their trust with the Australian public during the COVID-19 pandemic but they still rank lower than the majority of banks, according…
Banking is the fourth most trusted industry out of 17 studied. The Tory government fourth last, only beating social media, the media and superannuation funds.Study conducted amidst the COVID-19 suggests…
Most trusted, Bendigo Bank, also topped the list in likelihood for customers to recommend, being one of only four banks to receive a positive result in the category. 92% of UBank…
