Measuring consumer perceptions of brand sustainability
I don’t know about you but right now it feels to me like we’re struggling to make the progress we want as a human race. From a wave of social…
I don’t know about you but right now it feels to me like we’re struggling to make the progress we want as a human race. From a wave of social…
Challenger brands and their agencies have long since been the innovators of the consumer product world. Now, more than ever, speed is important. We only need to look to changes…
According to a recent consumer study by Glow, Toyota is perceived as the most trusted and most socially responsible automotive brand, while, predictably, Tesla holds the lead as the most environmentally…
According to a survey commissioned by research platform Glow, YouTube has the most positive reputation with Australians, across all major social media platforms. Notably, respondents aged 45 and older distrust all…
Big Four continue to improve on trust, raising industry-wide trust score.Internationally-owned banks out of favour, sitting bottom of ranking.Top 10 switches places but remains largely unchanged, cementing second tier banks…
Nationwide remains the UK’s most trusted bank brand, according to this quarter’s edition of the Banking Brand and Trust Index published by tech research platform, Glow. The study found that…
7 May 2020 – The Big 4 banks have improved their trust with the Australian public during the COVID-19 pandemic but they still rank lower than the majority of banks, according…
Banking is the fourth most trusted industry out of 17 studied. The Tory government fourth last, only beating social media, the media and superannuation funds.Study conducted amidst the COVID-19 suggests…
Most trusted, Bendigo Bank, also topped the list in likelihood for customers to recommend, being one of only four banks to receive a positive result in the category. 92% of UBank…