Catalyst analysis – Is community connection hardwired?
Director of Silver Lining Strategy, Stu Speirs, looks at August’s Catalyst results to investigate consumer sentiment towards their communities on mental health and general wellbeing
Workers turning to alcohol to relieve stress much more than those not working, says new survey – Pathways Coaching
Workers are turning to alcohol to relieve stress ahead of more appropriates techniques according to latest research from Pathways undertaken by Glow.
Gatorade’s in-market testing: Optimising through data
Popular sports drink brand Gatorade used the Glow platform to gain insight into the current state of consumer awareness of a new product. Read on to learn how they did…
Power-up your new business pitches with consumer insights
When it’s time to pitch to new clients, your knowledge of their category and audience is key — and guessing games won’t cut it. Glow enables you to dig into…
Fast-turnaround FMCG pitch supported by Glow
The challenge: Insights needed within days Carat Global, a media agency with more than 100 offices worldwide, was facing a large upcoming pitch to a major soft drink brand. The…
Rapid pace insights power winning PR pitch
The challenge: Pitching time A PR team at Havas, one of the world's largest global communications groups, was pitching to multinational camera specialists for an ongoing contract to become its…
Agile Brand Tracking with Atomic 212
Atomic 212, Australia's largest independent media agency, offers media, marketing technology and content services to some of Australia's largest clients including Bupa, NSW Government and BMW. Atomic's mission is to…
Case Study: Sirena Tuna Product Innovation
The Challenge Despite impressive year on year growth, Sirena Tuna wanted to secure ongoing differentiation in the canned fish market. While the brand had seen long standing success, the company…
Market research agencies turning to research platform Glow for insights
Melbourne, April 8, 2021 — Glow, a leading market research platform, has announced it will power quick-pace market research for multiple market research agencies across Australia and the UK. Glow…
