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  • Social Responsibility Score
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How Can Market Research Help My Business

  • Post published:17 February 2022
  • Post category:Uncategorised

Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.

Continue ReadingHow Can Market Research Help My Business

Glow, the best Qualtrics alternative for brands and agencies

  • Post published:9 February 2022
  • Post category:Uncategorised

You may have heard of research technology business Qualtrics, which is a publicly listed business worth over $16Bn. Qualtrics’ growth and success has been driven by helping brands undertake research…

Continue ReadingGlow, the best Qualtrics alternative for brands and agencies

The most (and least) socially responsible industries in Australia

  • Post published:28 January 2022
  • Post category:Uncategorised

(Updated with latest data March 12 2022)We recently utilised Glow’s unique ESG (environment, social and governance)  measurement  methodology to test how socially responsible consumers believe various industries to be. The…

Continue ReadingThe most (and least) socially responsible industries in Australia

7 tips for better market research in 2022

  • Post published:25 January 2022
  • Post category:Uncategorised

After a whirlwind last couple of years, we’re set to see more change and uncertainty throughout 2022 — but now, with the availability of market research tools that allow brands…

Continue Reading7 tips for better market research in 2022


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