How to use consumer profiling to drive growth
Learn how consumer profiling can help drive more effective marketing, sales and service engagement for your business. What is consumer profiling? Did you ever read a fictional book that…
How Can Market Research Help My Business
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
Understanding consumer response to out-of-stock
The Stable is a commerce agency headquartered in Minneapolis, USA. The Stable’s client, a major brand in the vitamins and supplements category, required an investigation into two key areas of…
Case Study: Superspeed survey translation with Zenith Media
The challenge: Consumer behaviour across the globeZenith Media, an Australian full-service media strategy, planning and buying agency, required insights to understand consumer travel behaviour in UK & China markets. This…
Case Study: Gathering insights to influence for Influx
Influx enlisted Glow to gather fast insights in the eCommerce category to inform strategy and gain a rich understanding of digital shopping behaviour amongst US consumers.
Multi-market messaging optimisation for Reckitt’s Enfa nutrition brand
The challenge: Getting communications right across multiple marketsReckitt, a multinational consumer goods company and producer of health, hygiene and nutrition products, required data to quickly rank and evaluate the messaging…
In The Wake of the Second Lockdown, Britons Feel Optimistic
As the UK adheres to stricter lockdown rules due to last until 2 December, Britons’ thoughts and feelings lean towards positive. In a short term survey undertaken by research platform…
What’s app with our increased use of social media?
A recent survey conducted by Glow last weekend confirms that the COVID-19 pandemic has prompted the majority of Brits to make changes to the ways we communicate, especially staying in…
Shopping online for food is a new behaviour that will endure
According to a consumer study conducted by research firm Glow, the UK’s new digital grocery shopping habits will likely be here to stay. A survey conducted over the weekend provided…
