Influx : Gathering insights to influence
Influx enlisted Glow to gather fast insights in the eCommerce category to inform strategy and gain a rich understanding of digital shopping behaviour amongst US consumers.
Insights for a new direction for Shoes of Prey
Find out how Australian footwear brand Shoes of Prey used Glow to gather category and audience insights to inform the strategy for the re-launch of their brand.
Multi-market messaging optimisation for Reckitt’s Enfa nutrition brand
The challenge: Getting communications right across multiple markets Reckitt, a multinational consumer goods company and producer of health, hygiene and nutrition products, required data to quickly rank and evaluate the…
Consumers are willing to pay a premium for FMCG products that take social responsibility seriously
Good news, FMCG industry: it turns out that Australian consumers are willing to pay a premium for food and grocery products that have socially responsible benefits.
New survey confirms changed consumer priorities – Australian-made matters more
AUSTRALIA, 6 October 2020 – According to a consumer survey released today by market research technology platform Glow, more than 80 percent of Australians are more likely to purchase Australian-made products…
Quarterly Trust Study Reveals Banking Industry Steady While Government Nosedives
Nationwide remains the UK’s most trusted bank brand, according to this quarter’s edition of the Banking Brand and Trust Index published by tech research platform, Glow. The study found that…
