Case Study: Sirena Tune-Up

The Challenge  Despite impressive year on year growth, Sirena Tuna wanted to secure ongoing differentiation in the canned fish market. While the brand had seen long standing success, the company…

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Glow, Nielseniq partnership expands to UK and Ireland

European researchers to benefit from extension of partnership combiningGlow’s super-fast research tech and NielsenIQ’s industry-leading dataToday, it was announced that Glow, a leading tech platform in global consumer market research, has expanded…

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Australians view Toyota as most socially responsible automotive brand; Tesla as most environmentally conscious

According to a recent consumer study by Glow, Toyota is perceived as the most trusted and most socially responsible automotive brand, while, predictably, Tesla holds the lead as the most environmentally…

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Australians view YouTube as most caring, socially responsible social media platform as social media use rises

According to a survey commissioned by research platform Glow, YouTube has the most positive reputation with Australians, across all major social media platforms. Notably, respondents aged 45 and older distrust all…

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Smart monkeys? Not smart enough

On the 25th of September Sir David Attenborough made his foray onto Instagram, hoping to inspire change in the way we are treating our planet. In the three weeks since…

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