In this article, we identify 4 business imperatives that will drive success in 2023 and illustrate how to effectively use market research to support success in each of these areas. This…
Australian Social Responsibility Score (SRS) data demonstrates that Patagonia’s environmental leadership & Optus’ data breach are having dramatic impacts on consumer perception of the brands. This article highlights the opposing…
Media Release: Sustainability Benchmark Report shows 1 in 4 consumers switching to more sustainable companies New ESG benchmark report based on the feedback of 16,000 consumers rates 102 Food…
Glow announces global research partnership with Local Planet Glow will power the insights capability for the media network’s global and international client assignmentsLocal Planet has partnered with Glow as its primary…
Guest Analysts - Deakin University This research was conducted by senior students from the Deakin University FreelancingHUB as part of the Catalyst social & environmental research program. The study investigated…
Candid conversations with ESG leaders It isn't easy to build a profitable business that also does good for people and the planet. In this series the Catalyst team talk to…
The Catalyst program investigates consumer opinions about, and response to, a broad range of social and environmental issues. In parallel, the Glow team (the res-tech that drives Catalyst) have created…
Media Release: Glow launches Food & Grocery Consumer ESG Report New ESG benchmark report based on consumer feedback across more than 100 Food and Grocery (F&G) brands highlights the…
As economic headwinds increase, we outline how the strategic use of market research can support your business to navigate through the turbulence and stay ahead of the pack. Warning: downturn in…
Media Release: Glow’s consumer ESG brand tracker launches in the US & UK Social Responsibility Score (SRS) brand level diagnostic & tracker is now capturing consumer perceptions of over…
Multi-market talent testing identified a new brand ambassador in days, not weeks.Learn how Glow helped a leading global food business conduct a multi-market talent and communications assessment that identified the…
Learn how consumer profiling can help drive more effective marketing, sales and service engagement for your business. What is consumer profiling? Did you ever read a fictional book that…
Pre-test before you investYou’re probably already well aware that advertising and communications consume the largest chunk of most marketing budgets, which in turn account for roughly 13% of company revenue.So,…
Getting to the Meat of it – Why Consumers are Choosing Plant-Based SubstitutesResearch conducted by Catalyst, the social & environmental research program, investigates the growth of environmentally friendlier plant-based meat…
Savvy consumers want sustainability without compromise when it comes to eco-friendly household productsResearch conducted under the Catalyst, social & environmental research program, shows that whilst demand for eco-friendly household products…
I don’t know about you but right now it feels to me like we’re struggling to make the progress we want as a human race. From a wave of social…
Media Release:Glow launches a unique consumer ESG tracker - Social Responsibility Score Australia’s food and grocery industry lead the pack while social media companies, oil, gas mining, gambling and…
Vegan alternatives from big brands Cadbury recently opened its doors in Soho to a popup showcasing its dairy-free all-vegan chocolate and is demonstrating that plant-based foods can also include favourite…
Entering a new market might be the logical next step for your brand and its products, however, it’s a costly exercise that can be incredibly risky when not executed properly.…
As part of the Catalyst research program partner Glow investigated consumer response to out of stock issues.Never has the volatility of global supply chains been more apparent than it is right…
