Catalyst Curated Content – ESG insights & inspiration
13 April 2022
Vegan alternatives from big brands Cadbury recently opened its doors in Soho to a popup
Latest news.
Informed Market Expansion – Using Insights to Enter New Markets
4 April 2022
Entering a new market might be the logical next step for your brand and its
Out of Stock & Out of Patience: Consumer response to Supply Chain Issues
4 April 2022
As part of the Catalyst research program partner Glow investigated consumer response to out of stock
How to Measure Brand Awareness
17 March 2022
Brand awareness is a key indicator of your business’s overall performance – here are five tips for how to measure brand awareness.
Carbon Offsetting, a Massive Opportunity for Retailers
10 March 2022
The latest Catalyst research looks at awareness and interest in carbon offsetting among consumers across 3 markets (Australia, UK and the US). This finds awareness is below 50% but a large proportion of consumers (30%-50% depending on product type) are interested in offsetting their emissions, especially at checkout.
6 in 10 women feel the world is biased against them
8 March 2022
The latest Catalyst research for this International Women’s Day looks at perspectives on gender inequality in Australia, UK and the US. The disturbing finding – over 6 in 10 women feel that the world is biased against them.
What is Concept Testing
24 February 2022
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
How Can Market Research Help My Business
17 February 2022
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
Glow, the best Qualtrics alternative for brands and agencies
9 February 2022
You may have heard of research technology business Qualtrics, which is a publicly listed business
Understanding consumer response to out-of-stock
1 February 2022
The Stable is a commerce agency headquartered in Minneapolis, USA. The Stable’s client, a major
The most (and least) socially responsible industries in Australia
28 January 2022
(Updated with latest data March 12 2022) We recently utilised Glow’s unique ESG (environment, social
7 tips for better market research in 2022
25 January 2022
After a whirlwind last couple of years, we’re set to see more change and uncertainty
Beer lovers are on the move … valuing quality and sustainability over quantity
14 December 2021
In this post Guest Analyst Samantha Reed from CryptoCycle, pioneers of digital recycling, looks at
Research made agile: Insights at the speed of now
14 December 2021
Over the past two years, we’ve seen consumer behaviour changing at rapid speed as a
Social and environmental issues research — November 2021 Report
7 December 2021
Each month, we release valuable new data and reports showcasing the opinions of Australian consumers
Australians are starting to put their ethics where their investments are
1 December 2021
Australians want the Morrison Government to take a stronger position on addressing climate change, with
Taking market research in-house – the case for increased control
18 November 2021
The pace of change for businesses has never been faster. So it comes as no
Case Study: Gathering insights to influence for Influx
16 November 2021
Influx enlisted Glow to gather fast insights in the eCommerce category to inform strategy and gain a rich understanding of digital shopping behaviour amongst US consumers.
Insights for All: how to enable data-driven decision making
15 November 2021
Data-driven decision making is the strongest path to continued business growth because it takes the
Case Study: Insights for a new direction for Shoes of Prey
11 November 2021
Find out how Australian footwear brand Shoes of Prey used Glow to gather category and audience insights to inform the strategy for the re-launch of their brand.
