Multi-market messaging optimisation for Reckitt’s Enfa nutrition brand
3 November 2021
The challenge: Getting communications right across multiple markets Reckitt, a multinational consumer goods company and
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Which ‘big issues’ do your customers expect your business to take action on?
29 October 2021
Catalyst, an innovative open-source research program powered by Glow, is on a mission to democratise
Consumers want stronger climate policy from Government, including coal restrictions, says new Glow research
27 October 2021
If Australian consumers had their way Australia’s $50 billion coal export program would be banned
Multi-market research made easy: Glow’s built-in translation tool
26 October 2021
Glow was founded with the goal of delivering rapid pace consumer insights to enable better,
Consumers are willing to pay a premium for FMCG products that take social responsibility seriously
21 October 2021
Good news, FMCG industry: it turns out that Australian consumers are willing to pay a premium for food and grocery products that have socially responsible benefits.
Australians are ready for regenerative tourism, is the travel industry?
18 October 2021
The Catalyst social and environmental research program provides an ongoing monitor of consumer sentiment towards
How much are we being influenced by misinformation?
7 October 2021
In the John Hughes film Ferris Bueller’s Day Off there is this comment: “He’s sick. My best
Australians deterred by the unvaccinated, rather than by border closures
30 September 2021
That’s the conclusion, guest analyst, Carolyn Childs, CEO of MyTravelResearch.com draws from the most recent
Social and environmental issues research — September 2021 Report
30 September 2021
Each month, we release valuable new data and reports showcasing the opinions of Australian consumers
Workers turning to alcohol to relieve stress much more than those not working, says new survey – Pathways Coaching
16 August 2021
Workers are turning to alcohol to relieve stress ahead of more appropriates techniques according to latest research from Pathways undertaken by Glow.
How to support innovation with Glow
16 August 2021
Challenger brands and their agencies have long since been the innovators of the consumer product
Case Study: Gatorade’s in-market testing
10 August 2021
Popular sports drink brand Gatorade used the Glow platform to gain insight into the current
Catalyst Analysis – Australians are cautiously optimistic about the future
29 July 2021
The Catalyst social & environmental research program provides an ongoing monitor of consumer sentiment towards
Case Study: Fast-turnaround FMCG pitch
13 July 2021
The challenge: Insights needed within days Carat Global, a media agency with more than 100
Case Study: Sirena Tuna Product Innovation
21 June 2021
The Challenge Despite impressive year on year growth, Sirena Tuna wanted to secure ongoing differentiation
Australia’s $100 million-a-year domestic tourism industry slow to recover
22 March 2021
Amidst a year of unprecedented consumer behaviour within the travel and tourism industry, Glow, a leading Australian-based
Glow, NielsenIQ partnership expands to UK and Ireland
25 February 2021
European researchers to benefit from extension of partnership combiningGlow’s super-fast research tech and NielsenIQ’s industry-leading
Australians view Toyota as most socially responsible automotive brand; Tesla as most environmentally conscious
25 January 2021
According to a recent consumer study by Glow, Toyota is perceived as the most trusted and
Glow joins Nielsen Connect Partner Network to accelerate access to consumer insights
24 November 2020
New partnership combines speed of Glow’s research tech with Nielsen’s industry-leading data to create greater
Australians view YouTube as most caring, socially responsible social media platform as social media use rises
24 November 2020
According to a survey commissioned by research platform Glow, YouTube has the most positive reputation with
