Tag Archives: FMCG consumer

Adapting to ever-changing shopper and consumer trends is vital for retailers but first, understanding some of the habits behind customers is necessary. Shopper and consumer behaviours have altered throughout generations as different trends surface and influence how the industry responds to customer needs. Millennials lead fast-paced lives, families with young children are often busy as […]

Gaining access to and the effective use of shopper and consumer data has never been more important than in today’s trading environment. A new report developed in partnership between AFGC & Glow, presents the results of a recent industry survey and a series of one-on-one interviews. It explores: Industry specific use and access of consumer data. […]

Launching a new product is a high risk investment and it is hard to pin down an accurate figure of how many newly launched products fail to succeed in terms of sales.  Research states that around 75% of newly launched consumer packaged goods fail to earn even $7.5 million during their first year on sale. Whatever […]