Tag Archives: FMCG market research

Adapting to ever-changing shopper and consumer trends is vital for retailers but first, understanding some of the habits behind customers is necessary. Shopper and consumer behaviours have altered throughout generations as different trends surface and influence how the industry responds to customer needs. Millennials lead fast-paced lives, families with young children are often busy as […]

Conducting market research can be an enormous and uncertain step for small FMCG businesses. These companies can be relatively limited in their capacity to develop large scale projects and gather insights on a tight budget. This makes it harder for businesses to establish a need to spend money on something that takes up so much […]

Customer needs and preferences are changing everyday in addition to the constant launching of new competitor products. So how can businesses attract their target market in such a dynamic environment? One solution to this dilemma is New Product Development (NPD) which can be the best way to stay ahead of the game and engage the […]

There are so many ways for a business to accomplish their goals and achieve the riches. They can innovate new products, find niche markets, or drive their operations to be more efficient. But the key to a company’s success is a combination of market research and market analysis. A lot of businesses don’t conduct their […]

Many Australian retailers have limited shelf space to offer companies so as a small business owner, it can be difficult to enlist new products into the major stores. Having the company’s products in these channels is beneficial as it provides exposure to the target consumer. However, to generate interest in products that is on retailer […]