Tag Archives: Launching product

Gaining access to and the effective use of shopper and consumer data has never been more important than in today’s trading environment. A new report developed in partnership between AFGC & Glow, presents the results of a recent industry survey and a series of one-on-one interviews. It explores: Industry specific use and access of consumer data. […]

Customer needs and preferences are changing everyday in addition to the constant launching of new competitor products. So how can businesses attract their target market in such a dynamic environment? One solution to this dilemma is New Product Development (NPD) which can be the best way to stay ahead of the game and engage the […]

Launching a new product is a high risk investment and it is hard to pin down an accurate figure of how many newly launched products fail to succeed in terms of sales.  Research states that around 75% of newly launched consumer packaged goods fail to earn even $7.5 million during their first year on sale. Whatever […]