In this article, we identify 4 business imperatives that will drive success in 2023 and illustrate how to effectively use market research to support success in each of these areas. This…
Australian Social Responsibility Score (SRS) data demonstrates that Patagonia’s environmental leadership & Optus’ data breach are having dramatic impacts on consumer perception of the brands. This article highlights the opposing…
Media Release: Sustainability Benchmark Report shows 1 in 4 consumers switching to more sustainable companies New ESG benchmark report based on the feedback of 16,000 consumers rates 102 Food…
Glow announces global research partnership with Local Planet Glow will power the insights capability for the media network’s global and international client assignmentsLocal Planet has partnered with Glow as its primary…
Media Release: Glow launches Food & Grocery Consumer ESG Report New ESG benchmark report based on consumer feedback across more than 100 Food and Grocery (F&G) brands highlights the…
As economic headwinds increase, we outline how the strategic use of market research can support your business to navigate through the turbulence and stay ahead of the pack. Warning: downturn in…
Media Release: Glow’s consumer ESG brand tracker launches in the US & UK Social Responsibility Score (SRS) brand level diagnostic & tracker is now capturing consumer perceptions of over…
Multi-market talent testing identified a new brand ambassador in days, not weeks.Learn how Glow helped a leading global food business conduct a multi-market talent and communications assessment that identified the…
Learn how consumer profiling can help drive more effective marketing, sales and service engagement for your business. What is consumer profiling? Did you ever read a fictional book that…
Pre-test before you investYou’re probably already well aware that advertising and communications consume the largest chunk of most marketing budgets, which in turn account for roughly 13% of company revenue.So,…
Savvy consumers want sustainability without compromise when it comes to eco-friendly household productsResearch conducted under the Catalyst, social & environmental research program, shows that whilst demand for eco-friendly household products…
I don’t know about you but right now it feels to me like we’re struggling to make the progress we want as a human race. From a wave of social…
Media Release:Glow launches a unique consumer ESG tracker - Social Responsibility Score Australia’s food and grocery industry lead the pack while social media companies, oil, gas mining, gambling and…
Entering a new market might be the logical next step for your brand and its products, however, it’s a costly exercise that can be incredibly risky when not executed properly.…
Brand awareness is a key indicator of your business’s overall performance - here are five tips for how to measure brand awareness.
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
You may have heard of research technology business Qualtrics, which is a publicly listed business worth over $16Bn. Qualtrics’ growth and success has been driven by helping brands undertake research…
The Stable is a commerce agency headquartered in Minneapolis, USA. The Stable’s client, a major brand in the vitamins and supplements category, required an investigation into two key areas of…
(Updated with latest data March 12 2022)We recently utilised Glow’s unique ESG (environment, social and governance) measurement methodology to test how socially responsible consumers believe various industries to be. The…
