Informed Market Expansion – Using Insights to Enter New Markets
Entering a new market might be the logical next step for your brand and its products, however, it’s a costly exercise that can be incredibly risky when not executed properly.…
How Can Market Research Help My Business
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
Multi-market pitch insights at pace
Media agency Local Planet needed an audience behaviour deep dive fast to understand the running category for a new business pitch covering two European markets.
Taking market research in-house – the case for increased control
The pace of change for businesses has never been faster. So it comes as no surprise that in order to keep up, many businesses are taking their market research in-house. This…
Insights for All: how to enable data-driven decision making
Data-driven decision making is the strongest path to continued business growth because it takes the guesswork out of decisions, reducing risk and providing the basis for continual optimisation. So why…
Multi-market research made easy: Glow’s built-in translation tool
Glow was founded with the goal of delivering rapid pace consumer insights to enable better, faster, boardroom decision making. The platform combined with support from research experts enables high quality…
