Tag Archives: market research

Adapting to ever-changing shopper and consumer trends is vital for retailers but first, understanding some of the habits behind customers is necessary. Shopper and consumer behaviours have altered throughout generations as different trends surface and influence how the industry responds to customer needs. Millennials lead fast-paced lives, families with young children are often busy as […]

Conducting market research can be an enormous and uncertain step for small FMCG businesses. These companies can be relatively limited in their capacity to develop large scale projects and gather insights on a tight budget. This makes it harder for businesses to establish a need to spend money on something that takes up so much […]

There are so many ways for a business to accomplish their goals and achieve the riches. They can innovate new products, find niche markets, or drive their operations to be more efficient. But the key to a company’s success is a combination of market research and market analysis. A lot of businesses don’t conduct their […]

Launching a new product is a high risk investment and it is hard to pin down an accurate figure of how many newly launched products fail to succeed in terms of sales.  Research states that around 75% of newly launched consumer packaged goods fail to earn even $7.5 million during their first year on sale. Whatever […]