Informed Market Expansion – Using Insights to Enter New Markets
Entering a new market might be the logical next step for your brand and its products, however, it’s a costly exercise that can be incredibly risky when not executed properly.…
How to Measure Brand Awareness
Brand awareness is a key indicator of your business’s overall performance - here are five tips for how to measure brand awareness.
What is Concept Testing
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
Research made agile: Insights at the speed of now
Over the past two years, we’ve seen consumer behaviour changing at rapid speed as a result of the broad impacts of COVID-19 on our economic, social and cultural way of…
Taking market research in-house – the case for increased control
The pace of change for businesses has never been faster. So it comes as no surprise that in order to keep up, many businesses are taking their market research in-house. This…
Multi-market research made easy: Glow’s built-in translation tool
Glow was founded with the goal of delivering rapid pace consumer insights to enable better, faster, boardroom decision making. The platform combined with support from research experts enables high quality…
Australians are ready for regenerative tourism, is the travel industry?
The Catalyst social and environmental research program provides an ongoing monitor of consumer sentiment towards a range of issues facing society. MyTravelResearch.com is a travel research agency and market intelligence…
Catalyst Analysis – Australians are cautiously optimistic about the future
The Catalyst social & environmental research program provides an ongoing monitor of consumer sentiment towards a range of issues facing society. Progressive Australian research business Lewers Research are a program…
Tech industry veteran Lachlan Donald of 99designs and Buildkite joins Glow
Tech industry veteran Lachlan Donald of 99designs and Buildkite joins Glow's advisory board to support continued growth and international expansion plans.
Glow welcomes US research expert to advisory board
US research expert Sima Vasa who founded Paradigm Sample and Infinity Squared Ventures and is a senior advisor at Oberon Securities has joined the advisory board of on-demand research platform Glow, to support their expansion into the US.
Market research agencies turning to research platform Glow for insights
Melbourne, April 8, 2021 — Glow, a leading market research platform, has announced it will power quick-pace market research for multiple market research agencies across Australia and the UK. Glow…
Australia’s $100 million-a-year domestic tourism industry slow to recover
Amidst a year of unprecedented consumer behaviour within the travel and tourism industry, Glow, a leading Australian-based consumer insights platform, has leveraged its quick-pace market research technology to support a continuously challenged…
Big Four Generosity Inspires Increased Trust in Banks
Big Four continue to improve on trust, raising industry-wide trust score.Internationally-owned banks out of favour, sitting bottom of ranking.Top 10 switches places but remains largely unchanged, cementing second tier banks…
Quarterly Trust Study Reveals Banking Industry Steady While Government Nosedives
Nationwide remains the UK’s most trusted bank brand, according to this quarter’s edition of the Banking Brand and Trust Index published by tech research platform, Glow. The study found that…
Two in Five Australians Want Nuclear Power Laws Revoked To Fight Climate Change
Australians have lowest satisfaction with government action on climate change of five countries surveyed. 27 May 2020 – More Australians favour than oppose nuclear power to fight climate change, new research…
