Guest Analysts - Deakin University This research was conducted by senior students from the Deakin University FreelancingHUB as part of the Catalyst social & environmental research program. The study investigated…
Pre-test before you investYou’re probably already well aware that advertising and communications consume the largest chunk of most marketing budgets, which in turn account for roughly 13% of company revenue.So,…
Entering a new market might be the logical next step for your brand and its products, however, it’s a costly exercise that can be incredibly risky when not executed properly.…
Brand awareness is a key indicator of your business’s overall performance - here are five tips for how to measure brand awareness.
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
After a whirlwind last couple of years, we’re set to see more change and uncertainty throughout 2022 — but now, with the availability of market research tools that allow brands…
Over the past two years, we’ve seen consumer behaviour changing at rapid speed as a result of the broad impacts of COVID-19 on our economic, social and cultural way of…
The pace of change for businesses has never been faster. So it comes as no surprise that in order to keep up, many businesses are taking their market research in-house. This…
Data-driven decision making is the strongest path to continued business growth because it takes the guesswork out of decisions, reducing risk and providing the basis for continual optimisation. So why…
Glow was founded with the goal of delivering rapid pace consumer insights to enable better, faster, boardroom decision making. The platform combined with support from research experts enables high quality…
The Catalyst social and environmental research program provides an ongoing monitor of consumer sentiment towards a range of issues facing society. MyTravelResearch.com is a travel research agency and market intelligence…
Each month, we release valuable new data and reports showcasing the opinions of Australian consumers on more than 30 important social and environmental issues. This data is designed to help…
The Catalyst social & environmental research program provides an ongoing monitor of consumer sentiment towards a range of issues facing society. Progressive Australian research business Lewers Research are a program…
US research expert Sima Vasa who founded Paradigm Sample and Infinity Squared Ventures and is a senior advisor at Oberon Securities has joined the advisory board of on-demand research platform Glow, to support their expansion into the US.
Melbourne, April 8, 2021 — Glow, a leading market research platform, has announced it will power quick-pace market research for multiple market research agencies across Australia and the UK. Glow…
Amidst a year of unprecedented consumer behaviour within the travel and tourism industry, Glow, a leading Australian-based consumer insights platform, has leveraged its quick-pace market research technology to support a continuously challenged…
Big Four continue to improve on trust, raising industry-wide trust score.Internationally-owned banks out of favour, sitting bottom of ranking.Top 10 switches places but remains largely unchanged, cementing second tier banks…
Nationwide remains the UK’s most trusted bank brand, according to this quarter’s edition of the Banking Brand and Trust Index published by tech research platform, Glow. The study found that…
Australians have lowest satisfaction with government action on climate change of five countries surveyed. 27 May 2020 – More Australians favour than oppose nuclear power to fight climate change, new research…
