Tag Archives: New product development

Customer needs are shifting at a faster pace than ever before. Technology brings with it huge disruption as more information, ways of shopping, categories and solutions become available to consumers. The barriers to entry for new food manufacturers are low – it’s never been easier to create a new brand. You can design and publish […]

Customer needs and preferences are changing everyday in addition to the constant launching of new competitor products. So how can businesses attract their target market in such a dynamic environment? One solution to this dilemma is New Product Development (NPD) which can be the best way to stay ahead of the game and engage the […]

Launching a new product is a high risk investment and it is hard to pin down an accurate figure of how many newly launched products fail to succeed in terms of sales. ┬áResearch┬ástates that around 75% of newly launched consumer packaged goods fail to earn even $7.5 million during their first year on sale. Whatever […]

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