Tag Archives: target market

Gaining access to and the effective use of shopper and consumer data has never been more important than in today’s trading environment. A new report developed in partnership between AFGC & Glow, presents the results of a recent industry survey and a series of one-on-one interviews. It explores: Industry specific use and access of consumer data. […]

Conducting market research can be an enormous and uncertain step for small FMCG businesses. These companies can be relatively limited in their capacity to develop large scale projects and gather insights on a tight budget. This makes it harder for businesses to establish a need to spend money on something that takes up so much […]

Customer needs and preferences are changing everyday in addition to the constant launching of new competitor products. So how can businesses attract their target market in such a dynamic environment? One solution to this dilemma is New Product Development (NPD) which can be the best way to stay ahead of the game and engage the […]

There are so many ways for a business to accomplish their goals and achieve the riches. They can innovate new products, find niche markets, or drive their operations to be more efficient. But the key to a company’s success is a combination of market research and market analysis. A lot of businesses don’t conduct their […]

Launching a new product is a high risk investment and it is hard to pin down an accurate figure of how many newly launched products fail to succeed in terms of sales.  Research states that around 75% of newly launched consumer packaged goods fail to earn even $7.5 million during their first year on sale. Whatever […]

Many Australian retailers have limited shelf space to offer companies so as a small business owner, it can be difficult to enlist new products into the major stores. Having the company’s products in these channels is beneficial as it provides exposure to the target consumer. However, to generate interest in products that is on retailer […]

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