How to support innovation with Glow
Challenger brands and their agencies have long since been the innovators of the consumer product world. Now, more than ever, speed is important. We only need to look to changes…
Gatorade’s in-market testing: Optimising through data
Popular sports drink brand Gatorade used the Glow platform to gain insight into the current state of consumer awareness of a new product. Read on to learn how they did…
