Multi-market talent testing identified a new brand ambassador in days, not weeks.Learn how Glow helped a leading global food business conduct a multi-market talent and communications assessment that identified the…
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
Data-driven decision making is the strongest path to continued business growth because it takes the guesswork out of decisions, reducing risk and providing the basis for continual optimisation. So why…
Challenger brands and their agencies have long since been the innovators of the consumer product world. Now, more than ever, speed is important. We only need to look to changes…
Popular sports drink brand Gatorade used the Glow platform to gain insight into the current state of consumer awareness of a new product. Read on to learn how they did…
