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How to support innovation with Glow

  • Post published:16 August 2021
  • Post category:Uncategorised
  • Post comments:0 Comments

Challenger brands and their agencies have long since been the innovators of the consumer product world. Now, more than ever, speed is important. We only need to look to changes…

Continue ReadingHow to support innovation with Glow

Gatorade’s in-market testing: Optimising through data

  • Post published:10 August 2021
  • Post category:Uncategorised
  • Post comments:0 Comments

Popular sports drink brand Gatorade used the Glow platform to gain insight into the current state of consumer awareness of a new product. Read on to learn how they did…

Continue ReadingGatorade’s in-market testing: Optimising through data
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