Who is Glow?
Glow was established in 2013 with the goal of bringing businesses closer to their customers by addressing the barriers associated with the traditional market research model.
In the contemporary business landscape, companies are increasingly reliant on customer data to remain relevant and competitive. Our mission is to democratise access to customer insights for all businesses by breaking down organisational capability and budgetary hurdles.
We help businesses optimise their product offerings through our intuitive research platform, industry insights and project kits. We help you connect with the hearts and minds of your customers through our platform to develop valuable research. Importantly, we give you the tools you need to access primary research data when you need it.
Glow is more than just a research platform. You can call on our ecosystem of research, data analytics, field marketing, and consultancy partners to bring your category and brand strategies to life.
When exploring the next opportunity for your business, innovate confidently with Glow.
The Glow Platform
Our team of dedicated experts have developed a seamless and user-friendly research platform that leaves you with more time to focus on enhancing your core business activities.
The Glow platform is an end-to-end customer insight solution with powerful functionality that allows you to intuitively design, deploy, collect, analyse, share and communicate your research.
Our flexible subscription plans provide access to the Glow platform, starting free of charge. For more information about our pricing and plans please take a look at our pricing page.
We understand that sometimes, businesses are just looking for ready made market insights to support early stage business decisions or storytelling to stakeholders.
It’s for this reason we’re offering businesses affordable access to research reports created on the Glow platform. These reports contain findings across relevant industry topics and exploration across a range of product categories.
Aligned to our mission to democratise data, Glow has also made access available to the full respondent data set related to each research report. We call these ‘Analysis Packs’, as you will be able to slice and dice the data set via the Glow platform with segment filters and response attributes to glean the insights that matter the most to you.
Click here to see the full range of available research reports and Analysis Packs.
Project Kits for Research, Listening and Learning
Whether you’re thinking about building your own insight generation capabilities or supplementing an existing research program, our Kits can help.
Glow Kits are designed to simplify the research process with industry specific question libraries, survey templates, analysis tools and support resources required to facilitate DIY primary market research projects. Simply choose a Kit that suits your business requirements and start collecting your own data via the Glow platform.
Click here to learn more about the suite of Project Kits.
Glow has an extremely flexible support model. It can be as “light touch” as holding your hand through the onboarding process to the full end-to-end management of your research projects. We’re here to help with as little or as much as you need with our team of experts and industry partners.
Refer to our Services to identify the type of assistance that suits your business.