Consumer insight stories to learn from

Glow has worked with both FMCG manufacturers and grocery retailers across different product lifecycle stages to address some challenging scenarios. These case studies provide great examples of how with an agile approach to research, businesses can leverage timely consumer insights to tell powerful stories and influence significant commercial outcomes.

Chocolate brand avoids deletion – Stickering

Read more

New product launch Woolworths – Stickering

read more

Category study: Infant Formula – Panel

read more

MOJO Kombucha – Stickering

read more

MOJO Tonic – Panel

read more

MOJO – Social Media

read more

Trusted by many

Latest articles

Glow Release – May 2018
May 21, 2018

We’re pleased to announce some new and improved changes to our platform! New and improved[...]

Glow Release – April 2018
April 19, 2018

We’re pleased to announce some new and improved changes to our platform! New and improved[...]

Glow Release – March 2018
March 22, 2018

We’re pleased to announce some new and improved changes to our platform! New and improved[...]

Image of user getting started on Glow survey platform
How to create your first Survey using Glow
January 17, 2018

Quick guide to creating your first survey – step by step Creating new surveys in[...]

Glow Release – January 2018
January 15, 2018

We’re excited to announce some new and improved changes to our platform! New and improved[...]

Meet the Glow interns
November 8, 2017

Over the last few months, Glow’s interns have been hard at work supporting projects and[...]

An image of a customer purchasing an apple
An insight into the current grocery habits of Australian consumers
November 8, 2017

Adapting to ever-changing shopper and consumer trends is vital for retailers but first, understanding some[...]

It’s 2017. So why are you more likely to summit Everest than successfully launch a new product?
September 28, 2017

Customer needs are shifting at a faster pace than ever before. Technology brings with it[...]

Glow Release – September 2017
September 7, 2017

We’re pleased to announce some new features and an improved performance for the Glow platform.[...]

Image of industry whitepaper
Data in the Food and Grocery Industry 2017
July 26, 2017

Gaining access to and the effective use of shopper and consumer data has never been[...]

How do small FMCG companies take big steps in conducting research?
July 20, 2017

Conducting market research can be an enormous and uncertain step for small FMCG businesses. These[...]

Image of consumer holding FMCG product
How to develop new products to engage and attract a target market
July 13, 2017

Customer needs and preferences are changing everyday in addition to the constant launching of new[...]