The Australian Shopping Habits & Retail Sentiment Report 2017

Explore the general shopper and consumer behaviour towards different retailers.

Sign up to Glow FREE and get:

  • 29 page report (PDF)
  • Complete access to the data set via the Glow platform
  • 12 months access to the Glow platform
  • Free preview access to all Glow reports
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A quality audience, accessible on demand

Glow partners with the world’s leading online panel to provide you with quality responses you can rely on from over 17million+ respondents worldwide.

Glow provides you with direct access to a quality panel including over 20m people in over 80 countries. In Australia and the UK alone there are over 1m active shoppers and consumers representing the population that can be targeted based on their habits, preferences and demographics. Glow’s built-in reporting provides access to profile data you can use to target your branding, marketing and decision-making. We can also provide enhanced segment data to support media spend. The panel is accessible from only $2 per response.

GENDER

AGE

LOCATION

To find out more about the quality audiences we use (and that you can access for your own surveys)

Find out more

Users can also gather insights on the following information:

  • Education level
  • Household Income
  • Employment Status
  • Media Consumption

+ Many more. Please contact us to discuss your needs

In Australia, shopping behaviours and habits are shifting as a number of societal changes and industry innovations impact the shopping industry.

Millennials are now the emerging major spending demographic, having matured in a much more tech-savvy and diverse environment. The convenience of online banking and shopping has changed the way consumers view bricks and mortar establishments and what they expect from a shopping experience.

Manufacturers and retailers should keep a close eye on the fast-evolving habits of the modern shopper, finding ways to better understand how shoppers and consumers behave. Grocery shopping is changing, the factors that drive success across a multichannel experience and decision set need to be better understood.

This research report should prove a valuable resource for both marketing and product development decisions in the Australian FMCG space.

What’s included in the Analysis Pack?

Full insights report and complete access to the Glow platform to analyse and distribute response data.

Full insights report (PDF)

A 29 page insights summary report prepared by the research team at Glow to give your business instant access to the latest industry trends.

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Complete access to the data set via the Glow platform

Explore, analyse and filter data on our intuitive and interactive platform. With over 20,000 data points at your fingertips, manipulate data and uncover valuable insights for your business.

Sign up free today

See how Glow can enable your business to discover new opportunities to innovate or better understand your category. Sign up today to access this FREE Analysis Pack.

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