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Private Label Analysis Pack

Overview

Currently, in Australia, the emergence of Aldi has put considerable strain on the performance of branded products and the major retailers, who stock branded products. Woolworths and Coles are both taking greater efforts to fill their shelves with their own store private label offerings and convert shoppers to these products. Manufacturers are constantly in a battle between larger brands or equal competitors and if retailers and shoppers start to lean more towards private label products, their challenges will only become more difficult. Shoppers will likely buy majority private label and stick to big names in more habitually driven categories, this trend can already be seen emerging in the UK.

Given only 30% of market share is taken up by private label and Aldi is growing, but by no means matured, the private label dilemma is still an emerging trend. Retailers will want to know how to maximise their ROI on private labels with shoppers, and manufacturers will want to mitigate risks associated with shoppers opting for more private label offerings than the regular brand name products.

Who is it for?

  • Retailers and manufacturers 
  • Grocery buyers
  • Journalists

What does it cover?

  • 30-38 survey questions
  • 1000 respondents
  • Consumer sentiment towards private label and profiles of private label shoppers
  • what consumers like and dislike in Private Label products
  • The emerging behavioural trends in shoppers that challenge the larger retailers of interest
  • What motivates shoppers to consider
  • Consumers lifestyle and habits and profile

Includes:

  • Report and insights (PDF)
  • 12 months access to Glow platform
  • Access to report data
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