If the ground is shifting, standing still isn’t an option.
A rapid, speedy approach matters. The pursuit of perfect is being replaced by demand for better. And businesses need a faster, fit-for-purpose path to insights, to stay close to consumers and market realities.
That’s the reality for brands and agencies operating in today’s volatile market and geo-political climate. Consumer sentiment is fluid, media habits are evolving at warp speed, and the ripple effects of Trump’s ongoing ‘administrative adjustments’ are creating deep uncertainty for international business planning.
In all this chaos, there is real opportunity…if you’ve got the tools to keep up.
Why fast beats perfect (most of the time)
Let’s be honest. Not every research brief needs a 100-slide deck or a six-week deep dive. Increasingly, we’re hearing things like:
“I just need a solid answer for my board members at our monthly meeting next week.”
That’s where quick-turn research comes into its own. Glow’s platform delivers quality data at speed, so marketers, researchers and strategists can move confidently even when the path ahead is unclear. Whether it’s a pitch deadline, a creative fork in the road or a product launch looming, quick-turn surveys help you act with clarity – not gut feel.
- Shorter timelines demand smarter planning
- Bite-sized insights keep momentum moving
- Robust data beats assumptions every time
When speed meets substance: What good looks like
Quick-turn research isn’t about cutting corners. It’s about cutting through. Here’s how leading organisations are using Glow to stay sharp, strategic and responsive:
Media agencies on the pitch clock
In pitch mode, speed isn’t a luxury. It’s the difference between relevance and redundancy. Agencies like Atomic 212 and EssenceMediacom rely on Glow to run quick-turn surveys exploring buying behaviour and media consumption. Instead of recycled syndicated data, they walk into pitch meetings armed with fresh, tailored consumer insights.
Atomic 212
Suntory: Messaging that lands, market by market
In fast-moving beverage categories, timing is everything. Suntory partnered with Glow to run product name testing across multiple markets.
They weren’t just validating brand appeal, but how each market viewed naming options to ensure brand appeal in each market’s context. The speed to insight in this scenario helped them align strategy and sharpen execution, before competitors even saw it coming.
Australian Vintage: Testing before launching - minus the drag
Before launching new products globally, AVL uses Glow to concept-test both product ideas and positioning statements. No more waiting weeks for validation. With Glow, they get fast, actionable feedback in days, helping fine-tune messaging for maximum impact across every market.
Australian Vintage
Your scenario planning sidekick
Quick-turn research isn’t just a tool. It’s your co-pilot for uncertainty.
When global conditions change, when expectations shift, when supply chains wobble or competitors pivot, having fresh data to guide your next move becomes mission-critical. It’s not about having a crystal ball. It’s about having a well-placed spotlight.
Better is the new best
There’s a quiet shift happening in market research.
The pursuit of perfect is being replaced by a demand for better, faster, fit-for-purpose, and commercially relevant.
Glow is built for that. We deliver quality insights at speed so you can stay close to your consumers and ahead of your competitors. No fuss. No fluff. Just the clarity you need to move forward, fast.
Because in this climate, hesitation costs.
Your next confident decision is just a dataset away.
Chat to the team to discuss your needs or sign-up for free today.
Tim Clover
Tim is the CEO and Founder of Glow. An entrepreneur with a background in analytics and decades of experience in Big Four consulting, he’s a firm believer in the power of data to drive better business decisions. That’s why he founded Glow — to democratise access to insights, so every business can act with confidence.