Your questions answered. Right. Now.

Glow is a best-in-class online research platform that enables better decision making, fast.

With direct access to over 100 million consumers and 6 million businesses worldwide, plus a team of experts on hand when you need them, Glow gives you the power to get your market research right and the confidence to act on insights now.

The power to get it right.
The confidence to do it now.


+ Multiple use cases

+ Quality panels

+ 100M+ voices globally

+ 3 stage quality assurance


+ Expert research support

+ Intuitive UI & automated workflow

+ Ready to use survey kits

+ Integrated language translation

+ One-click data export


+ Live data

+ Real-time visualisation

+ In-built analysis tools

+ Optimise on the go

Some of the progressive brands using Glow to power their decision making.

Brands use Glow to create distinctive products and experiences.

Concept Testing

Prove concepts before they hit the market. Identify appetites and uncover product-market fit, saving significant time and resources and providing your business the confidence to invest.

Brand Health

Keep tabs on brand health in real-time. Easy to use and lightning fast to deploy for reliable insights into the ROI of your brand building.

Market Framing

Stay one step ahead. Gain up to date insight into competitors, key players and market growth. Uncover opportunities to conquer your category.

In-Market Testing

Improve your products, manage your retail relationships, get more ranging through succinct shopper / retailer adjacency data. Glow’s in-market testing solution lets you actively manage your product’s lifecycle.

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Dive deep to fuel demographic, psychographic, geographic or behavioural segmentation.

Campaign effectiveness icon

Marketing effectiveness

Prove the impact of your marketing activities by assessing outcomes not outputs.

Category & Audience Behaviour

Real-time audience insights at your fingertips. Take a deep dive into the minds of your target audience so you can create emotive and distinctive experiences.

Custom projects

Custom Projects

Whether you need responses from consumers or businesses, Glow can help with data you can trust, delivered fast, to satisfy every insight need.

Glow has recently helped.

A new skincare brand find the white space to launch into

An alcohol brand refine key messages to support launch into a new market

An FMCG brand assess new product viability

A food delivery service refine ad concepts for a multi-market advertising campaign

A consumer goods brand identify key messages for a new segment

A drink manufacturer refine packaging & comms for an underperforming product in-market

Your consumer insights toolkit,
with expert support.

Advisory and consultancy firms 
Confidence. At the speed of now.

Glow gives you rapid insights to power robust recommendations.

Advertising and media agencies
Courage for creativity.

Glow de-risks ideas, empowers bold decisions and gives you the data to dare.

Consumer brands Conquer your category. Quick, sharp.

Glow gives you the tools to turbo-charge your surveys, without compromise.

Market research agencies
Fast. Affordable. Robust. Pick three.

Glow gives you rapid insights to power robust recommendations.

What our clients say about working with us.

Source: Glow customer satisfaction survey

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Contact us.
Melbourne, Australia
+61 3 9010 5551

London, United Kingdom
+44 02 03811 8688

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Glow is an active participant in the data for good movement and has no political affiliations.
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The Research Society
Nielsen IQ Partner