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Glow announces global research partnership with Local Planet

  • Post published:2 November 2022
  • Post category:Glow/Social Responsibility Score (SRS)

Glow announces global research partnership with Local Planet Glow will power the insights capability for the media network’s global and international client assignmentsLocal Planet has partnered with Glow as its primary…

Continue ReadingGlow announces global research partnership with Local Planet

Case Study: Multi-market talent testing

  • Post published:19 July 2022
  • Post category:Glow

Multi-market talent testing identified a new brand ambassador in days, not weeks.Learn how Glow helped a leading global food business conduct a multi-market talent and communications assessment that identified the…

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Multi-market pitch insights at pace

  • Post published:14 December 2021
  • Post category:Glow

Media agency Local Planet needed an audience behaviour deep dive fast to understand the running category for a new business pitch covering two European markets.

Continue ReadingMulti-market pitch insights at pace

Case Study: Superspeed survey translation with Zenith Media

  • Post published:24 November 2021
  • Post category:Glow

The challenge: Consumer behaviour across the globeZenith Media, an Australian full-service media strategy, planning and buying agency, required insights to understand consumer travel behaviour in UK & China markets. This…

Continue ReadingCase Study: Superspeed survey translation with Zenith Media

Case Study: Gathering insights to influence for Influx

  • Post published:16 November 2021
  • Post category:Glow

Influx enlisted Glow to gather fast insights in the eCommerce category to inform strategy and gain a rich understanding of digital shopping behaviour amongst US consumers.

Continue ReadingCase Study: Gathering insights to influence for Influx

Case Study: Insights for a new direction for Shoes of Prey

  • Post published:11 November 2021
  • Post category:Glow

Find out how Australian footwear brand Shoes of Prey used Glow to gather category and audience insights to inform the strategy for the re-launch of their brand.

Continue ReadingCase Study: Insights for a new direction for Shoes of Prey

Multi-market messaging optimisation for Reckitt’s Enfa nutrition brand

  • Post published:3 November 2021
  • Post category:Glow

The challenge: Getting communications right across multiple marketsReckitt, a multinational consumer goods company and producer of health, hygiene and nutrition products, required data to quickly rank and evaluate the messaging…

Continue ReadingMulti-market messaging optimisation for Reckitt’s Enfa nutrition brand

Case Study: Gatorade’s in-market testing

  • Post published:10 August 2021
  • Post category:Glow

Popular sports drink brand Gatorade used the Glow platform to gain insight into the current state of consumer awareness of a new product. Read on to learn how they did…

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Case Study: Fast-turnaround FMCG pitch

  • Post published:13 July 2021
  • Post category:Glow

The challenge: Insights needed within days Carat Global, a media agency with more than 100 offices worldwide, was facing a large upcoming pitch to a major soft drink brand. The…

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Case Study: Rapid pace insights power winning PR pitch

  • Post published:13 July 2021
  • Post category:Glow

The challenge: Pitching time A PR team at Havas, one of the world's largest global communications groups, was pitching to multinational camera specialists for an ongoing contract to become its…

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Case Study: Sirena Tuna Product Innovation

  • Post published:21 June 2021
  • Post category:Glow

The Challenge  Despite impressive year on year growth, Sirena Tuna wanted to secure ongoing differentiation in the canned fish market. While the brand had seen long standing success, the company…

Continue ReadingCase Study: Sirena Tuna Product Innovation
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