The challenge: Robust insights in an evolving category
Shoes of Prey, an Australian footwear brand is re-defining its strategy in order to re-launch to market in the near future.
They required consumer research to provide up-to-date insights into behaviour in this fast changing category to support the development of a new brand positioning.
The solution: Data driven confidence for a new brand direction
In collaboration with Glow’s team of research experts, Shoes of Prey designed and deployed a Category and Audience Behaviour study that enabled them to understand Australian consumer behaviour and expectations in the footwear space.
The study offered valuable insight into the considerable differences in attitudes, shoe shopping behaviour and price expectation amongst different demographic groups.
The outcome: A new strategy for the upcoming brand re-launch
Shoes of Prey used Glow to gather rich insights into the footwear category in a manner that was both affordable and timely. The easy-to-use interface and intuitive analysis tools ensured the client could quickly identify the most strategically important insights.
Shoes of Prey used these consumer insights to inform a new brand positioning and shape a clear direction for the relaunch strategy in the near future.
“I have just completed a market research project using the Glow platform and can’t recommend it highly enough. Easy to set up, fast access to respondents and an incredible analytics engine that saved me hours of time trying to join dots!”
– Genevieve Lobo, General Manager, Shoes of Prey, Atomic Group