We are in the midst of a humanitarian crisis.
The issues we face today across environmental, social and economic domains are unprecedented. Whether you consider climate change, the pandemic, equality, poverty, carbon footprints, access to education, pollution, mental health or any number of additional issues, we cannot deny that things must change to create a better, healthier, more inclusive world.
It’s a three-way solution.
The United Nations agrees, but Governments can’t move quickly enough.
There is now widespread recognition that individuals and corporations, as well as the government all need to work together to address these challenges if we are to succeed in building a better world.
Change is happening.
Individuals are starting to vote with their wallets. A recent study by ad agency network Havas found that 64% of people (up 10% from 2019) prefer to buy from companies with a purpose other than just profit*.
And corporations are also starting to change. There is now $17Tn in funds invested in assets that are subject to strict environmental, social and governance criteria (ESG) and this is set to catapult to $53Tn by 2025 – 33% of global assets under management.
*Source: Meaningful Brands 2021 – Havas Media Group
Businesses can do more.
A recent study by PR Agency Edelman found that 68% of consumers feel CEOs should step in when Government does not fix social problems.
And our own pilot research for this program identified that at least 70% of Aussie adults believe that corporations are responsible for helping address specific environmental and social issues.
That’s why we have launched the Catalyst program, so that individuals, businesses and the Government can identify and track the environmental and social issues that consumers think require immediate attention.
By digging into these issues, we will be able to understand what consumers want and why, create conversation about these challenges and take actions that create positive change. And businesses have a key role to play as change makers.
The Catalyst program is a not-for-profit open-source research and insights initiative that allows its supporting corporate members to engage in quality market research to interrogate the major environmental and social issues that we face.
The leaderboard to the right illustrates the top issues identified by Australians in our pilot study.
The aspiration for this program is to build a body of knowledge that fuels conversation, action and behaviour change in all areas of society, led by businesses using it to support their own programs of action.
Catalyst is powered by Glow, a research-technology business that combines its proprietary software platform with quality panel data and internal research expertise to deliver rapid, robust and cost effective consumer research for clients all over the world. Discover more about the history of Glow here.
How it works.
Every month Catalyst will be polling Australian adults across more than 20 issue areas, providing an assessment of the most pressing issues at any given point in time, while digging deeper into a specific subset of issues to understand why people feel that way and what can be done to help.
That’s where you come in. Supporters are offered the chance to contribute questions every month. The Catalyst team will then assess and select the most relevant questions and include them in the fieldwork.
At the end of the month, the results will be made available to Supporters.
Lead the change. Become a Supporter.
It’s free to become a supporter of Catalyst. In exchange, every month we’ll send you an email containing fresh insights about the topics people are most concerned about and a link to access the data.
The ask in return is simple. We want your audience.
We need your support to get this information out to as many people as possible so we can spark conversation and action. You can share it any way that suits – add snippets to company emails, post to your socials, chat about it in the (virtual) lunchroom or make provocative slogan t-shirts to wear around the office. We don’t mind how you do it. We just ask that you commit to sharing the findings.
Thanks for reading this far. Now it is time to act. If you’ve still got questions check out our FAQs. Otherwise, click the button below to join the community.
Thanks for being a force for good.