We face an humanitarian crisis.
The issues we face today across environmental, social and economic domains are unprecedented. Whether you consider climate change, the pandemic, equality, poverty, carbon footprints, access to education, pollution, mental health or any number of additional issues, we cannot deny that things must change to create a better, healthier, more inclusive world.
The time has come for access to open data, creation of new narratives, industry engagement and targeted action to address these issues.
The Catalyst program is an open-source research and insights program that allows its community to engage in quality market research to interrogate the major environmental and social issues that we face.
This program is building a body of knowledge that fuels conversation, action and behaviour change in all areas of society, led by businesses using it to support their own programs of action.
Catalyst is powered by Glow, a commercial research technology business that combines its proprietary software platform with quality panel data and research expertise to deliver rapid, robust and cost effective consumer research for clients across a range of industries around the world.
How it works.
Each month Catalyst polls adults across more than 30 issue areas, providing an assessment of the most pressing issues at any given point in time, while digging deeper into a specific subset of issues to understand why people feel that way and what can be done to help.
That’s where you come in. Community members are offered the chance to contribute questions every month. The Catalyst team assesses and selects the most relevant questions for fieldwork, and those who have the capability to develop their own insights and narratives are invited to produce and publish their own content as part of the program.
At the end of the month the data is shared with the community, our partners, the media and impact organisations around the world.
Join the Community.
It’s free to join our community and support this important program. Every month we’ll send you an email containing fresh insights about the issues people are most concerned about and a link to access the latest data.
Thanks for being a force for good. Every community member boosts the impact we can make collectively – please sign up!
Change is happening.
Individuals are starting to vote with their wallets. A recent study by ad agency network Havas found that 64% of people (up 10% from 2019) prefer to buy from companies with a purpose other than just profit*.
And corporations are also starting to change. There is now $17Tn in funds invested in assets that are subject to strict environmental, social and governance criteria (ESG) and this is set to catapult to $53Tn by 2025 – 33% of global assets under management.
*Source: Meaningful Brands 2021 – Havas Media Group
Structure for success.
We know that change isn’t easy, and that subjective opinion can easily cloud objective fact. The Catalyst Framework provides a structured, repeatable way to produce quality data reflecting public opinion about the issues we face. Each month we release the public data, which includes a combination of issue deep dives, issue tracking questions and ad-hoc questions from our community.
By digging into these issues we will be able to understand what consumers want – and why, to create conversations about these challenges with objective data to seed courage for positive change.
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Social & environmental insights in your inbox. Every month.