Navigating uncertainty: using market research to support business growth in 2023
25 January 2023
In this article, we identify 4 business imperatives that will drive success in 2023 and
Conquer your category.
Quick, sharp.
Dive deeper, faster.
With expert advice on call, Glow’s research platform allows you to dive deeper into your market. Rapidly gather consumer insights and see detailed analysis in real time. It’s the quick, sharp way to keep up with consumers — so you can conquer your category.
Concept Testing
Prove concepts before they hit the market. Glow’s concept testing capabilities identify appetites and uncover product-market fit, from idea through comms to packaging, saving significant time and resources and providing your business the confidence to invest.
In-Market Testing
Improve your products, manage your retail relationships, get more ranging through succinct shopper / retailer adjacency data. Glow’s in-market testing solution lets you actively manage your product’s lifecycle by getting feedback from your target market and insights from customers when they’ve got your product in-hand.
Brand Health
Keep tabs on brand health in real-time. Easy to use and lightning fast to deploy, Glow’s brand tracking investigates all brand health vital signs, including reputation, awareness, equity, position and delivery, for reliable insights into the ROI of your brand building.
Category & Audience Behaviour
Real-time audience insights at your fingertips. Take a deep dive into the minds of your target audience. Explore how they feel, shop and appreciate the category, so you can create emotive and distinctive experiences that motivate them.
Market Framing & Competitor Analysis
Stay one step ahead. The Glow platform enables brands to keep a real-time finger on the pulse, gaining up to date insight into competitors, key players and market growth. Uncover opportunities to conquer your category.
Glow has helped
A new skincare brand find the white space to launch into
An alcohol brand refine key messages to support launch into a new market
An FMCG brand assess new product viability
A food delivery service refine ad concepts for a multi-market advertising campaign
A consumer goods brand identify key messages for a new segment
A drink manufacturer refine packaging & comms for an underperforming product in-market
The power to get it right.
The confidence to do it now.
+ Set-up an account in minutes.
+ Access an audience of over 100 million consumers and 6 million businesses, globally.
+ Responses in days, not weeks.
+ Robust data guaranteed via multiple layers of quality assurance
+ Visualise and analyse responses in real time
+ The support of research experts, as you need it.
+ Simple plans, with a 30 day no obligation free trial.
We drove 2,000 self-funding trials in 30 days
18 February 2021 – We launched a new product family Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. … read more.
Let our experts show you the power of the platform.
Book an intro today.
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Australian Social Responsibility Score (SRS) data demonstrates that Patagonia’s environmental leadership & Optus’ data breach
