Catalyst – 2 in 3 US consumers are trading down to save money
Did you know that 2 out of 3 US consumers are currently trading down on their food and grocery purchases in order to save money? This trend has been identified…
Navigating uncertainty: using market research to support business growth in 2023
In this article, we identify 4 business imperatives that will drive success in 2023 and illustrate how to effectively use market research to support success in each of these areas. This…
Creating positive impact – how Glow is using its technology for good
Hi I’m Tim, the CEO of Glow. Along with the rest of our team I took some time off over the Christmas break to relax, re-charge and reflect on the year…
Optus’ ESG credentials plummet as Patagonia rises
Australian Social Responsibility Score (SRS) data demonstrates that Patagonia’s environmental leadership & Optus’ data breach are having dramatic impacts on consumer perception of the brands. This article highlights the opposing…
The key to a happy workplace – Mental health insights
Guest Analysts - Deakin University This research was conducted by senior students from the Deakin University FreelancingHUB as part of the Catalyst social & environmental research program. The study investigated…
Catalyst – In conversation with Chobani
Candid conversations with ESG leaders It isn't easy to build a profitable business that also does good for people and the planet. In this series the Catalyst team talk to…
Catalyst – Which industries are leading in sustainability? (US, UK, Australia)
The Catalyst program investigates consumer opinions about, and response to, a broad range of social and environmental issues. In parallel, the Glow team (the res-tech that drives Catalyst) have created…
Catalyst – Are we failing children experiencing domestic and family violence?
Guest Analysts - Barnardos Australia & UrbisBarnardos Australia, a Not for Profit organisation which aims to end child abuse and neglect, and Urbis, an independent social research firm, have been…
Glow launches Food & Grocery Consumer ESG/Sustainability Report – Australia
Media Release: Glow launches Food & Grocery Consumer ESG Report New ESG benchmark report based on consumer feedback across more than 100 Food and Grocery (F&G) brands highlights the…
Leveraging market research in a downturn
As economic headwinds increase, we outline how the strategic use of market research can support your business to navigate through the turbulence and stay ahead of the pack. Warning: downturn in…
How to use consumer profiling to drive growth
Learn how consumer profiling can help drive more effective marketing, sales and service engagement for your business. What is consumer profiling? Did you ever read a fictional book that…
Communications pre-testing best practice
Pre-test before you investYou’re probably already well aware that advertising and communications consume the largest chunk of most marketing budgets, which in turn account for roughly 13% of company revenue.So,…
Catalyst data – The Rise Of Plant-Based Meat Substitutes
Getting to the Meat of it – Why Consumers are Choosing Plant-Based SubstitutesResearch conducted by Catalyst, the social & environmental research program, investigates the growth of environmentally friendlier plant-based meat…
Finding Eco – consumers want sustainable household products without compromise
Savvy consumers want sustainability without compromise when it comes to eco-friendly household productsResearch conducted under the Catalyst, social & environmental research program, shows that whilst demand for eco-friendly household products…
Catalyst Curated Content – ESG insights & inspiration
Vegan alternatives from big brands Cadbury recently opened its doors in Soho to a popup showcasing its dairy-free all-vegan chocolate and is demonstrating that plant-based foods can also include favourite…
Cost of Living Rises to Become the Most Pressing Issue Across US, UK and Australia
Consumer opinion captured through the Catalyst program, which tracks social and environmental concerns has found that our anxiety over Covid is fading but being replaced by growing concern over cost-of-living…
Informed Market Expansion – Using Insights to Enter New Markets
Entering a new market might be the logical next step for your brand and its products, however, it’s a costly exercise that can be incredibly risky when not executed properly.…
Out of Stock & Out of Patience: Consumer response to Supply Chain Issues
As part of the Catalyst research program partner Glow investigated consumer response to out of stock issues.Never has the volatility of global supply chains been more apparent than it is right…
How to Measure Brand Awareness
Brand awareness is a key indicator of your business’s overall performance - here are five tips for how to measure brand awareness.
Carbon Offsetting, a Massive Opportunity for Retailers
The latest Catalyst research looks at awareness and interest in carbon offsetting among consumers across 3 markets (Australia, UK and the US). This finds awareness is below 50% but a large proportion of consumers (30%-50% depending on product type) are interested in offsetting their emissions, especially at checkout.
