Latest news.
The latest Catalyst research looks at awareness and interest in carbon offsetting among consumers across 3 markets (Australia, UK and the US). This finds awareness is below 50% but a large proportion of consumers (30%-50% depending on product type) are interested in offsetting their emissions, especially at checkout.
The latest Catalyst research for this International Women’s Day looks at perspectives on gender inequality in Australia, UK and the US. The disturbing finding – over 6 in 10 women feel that the world is biased against them.
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
In this post Guest Analyst Stu Spiers from Silverlining Strategy, looks at our Catalyst data
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
You may have heard of research technology business Qualtrics, which is a publicly listed business
Looking back over the past 6 months at the Catalyst Sparkline and the issues that
The Stable is a commerce agency headquartered in Minneapolis, USA. The Stable’s client, a major
(Updated with latest data March 12 2022) We recently utilised Glow’s unique ESG (environment, social
After a whirlwind last couple of years, we’re set to see more change and uncertainty
In this post Guest Analyst Samantha Reed from CryptoCycle, pioneers of digital recycling, looks at
Over the past two years, we’ve seen consumer behaviour changing at rapid speed as a
As Program Director of Catalyst, I have had the pleasure of setting up this program
Each month, we release valuable new data and reports showcasing the opinions of Australian consumers
In this post, Guest Analyst, Monica Gessner from research consultancy Instinct and Reason analyses the latest Catalyst data on sentiments of UK and Australian consumer sentiments on climate change post COP26.
Australians want the Morrison Government to take a stronger position on addressing climate change, with
Younger Australians may be looking at riskier investments such as cryptocurrency in an effort to
Guest Analyst, Sophie Renton of McCrindle Research looks at November Catalyst survey of 1,222 Australians
In this post, Guest Analyst Garrett Tyler Parker from Pollinate Research investigates our attitudes towards
The pace of change for businesses has never been faster. So it comes as no
